Question 1

Who watches Instant's Top 5?

Accepted Answer

Nexlev estimates that Instant's Top 5's audience is mostly men (61.2%). The biggest age groups are 25–34 (31.8%) and 35–44 (25.2%), and 24.8% of viewers watch from the United States.

Question 2

Is Instant's Top 5's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 61.2% of viewers are men and 38.8% are women.

Question 3

How old are Instant's Top 5's viewers?

Accepted Answer

The largest group is 25–34 at 31.8%, followed by 35–44 at 25.2%. Viewers aged 13–17 make up an estimated 5.6%.

Question 4

Where are Instant's Top 5's viewers from?

Accepted Answer

The United States (24.8%), India (8.3%), the Philippines (4.2%), the United Kingdom (3.0%), Indonesia (2.1%), Canada (1.7%), Brazil (1.5%), Germany (1.2%), Pakistan (1.2%) and Australia (1.0%). The other 50.9% watch from other countries.

Question 5

Which country watches Instant's Top 5 the most?

Accepted Answer

The United States, with an estimated 24.8% of Instant's Top 5's viewers.

Question 6

What age group watches Instant's Top 5 the most?

Accepted Answer

Viewers aged 25–44, an estimated 57.0% of the audience.

Question 7

Is Instant's Top 5's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.2% are under 25, 57.0% are 25–44 and 22.7% are 45 or older.

Question 8

How many of Instant's Top 5's viewers are under 18?

Accepted Answer

An estimated 5.6% of Instant's Top 5's viewers are aged 13–17, so about 94.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Instant's Top 5's viewers are from the United States?

Accepted Answer

An estimated 24.8%, its biggest country.

Question 10

Is Instant's Top 5's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 24.8% of viewers; the other 75.2% watch from elsewhere, led by India and the Philippines.

Question 11

How much of Instant's Top 5's audience is in high-paying countries?

Accepted Answer

At least 31.7% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Instant's Top 5's RPM?

Accepted Answer

An estimated $1.09 per 1,000 long-form views, most likely between $0.22 and $7.08. Shorts earn differently and aren't included.

Question 13

Is Instant's Top 5's RPM high or low?

Accepted Answer

Low. At an estimated $1.09 per 1,000 long-form views, Instant's Top 5's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Instant's Top 5's public channel information. Only Instant's Top 5's team can see the real figures in YouTube Studio.

Who watches Instant's Top 5?

Age and Gender

Top Geographies

RPM

Instant's Top 5 audience FAQ