Question 1

Who watches IRIBABY?

Accepted Answer

Nexlev estimates that IRIBABY's audience is a mix of men (54.3%) and women (45.7%). The biggest age groups are 25–34 (34.1%) and 35–44 (25.0%), and 24.8% of viewers watch from Russia.

Question 2

Is IRIBABY's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 54.3% of viewers are men and 45.7% are women.

Question 3

How old are IRIBABY's viewers?

Accepted Answer

The largest group is 25–34 at 34.1%, followed by 35–44 at 25.0%. Viewers aged 13–17 make up an estimated 3.9%.

Question 4

Where are IRIBABY's viewers from?

Accepted Answer

Russia (24.8%), Kazakhstan (13.8%), Ukraine (9.7%), Uzbekistan (5.5%), Germany (2.1%), the United States (1.4%), India (0.7%), Indonesia (0.4%), Azerbaijan (0.3%) and Brazil (0.2%). The other 41.1% watch from other countries.

Question 5

Which country watches IRIBABY the most?

Accepted Answer

Russia, with an estimated 24.8% of IRIBABY's viewers.

Question 6

What age group watches IRIBABY the most?

Accepted Answer

Viewers aged 25–44, an estimated 59.1% of the audience.

Question 7

Is IRIBABY's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.7% are under 25, 59.1% are 25–44 and 23.2% are 45 or older.

Question 8

How many of IRIBABY's viewers are under 18?

Accepted Answer

An estimated 3.9% of IRIBABY's viewers are aged 13–17, so about 96.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of IRIBABY's viewers are from the United States?

Accepted Answer

An estimated 1.4%, its number 6 country after Russia, Kazakhstan, Ukraine, Uzbekistan and Germany.

Question 10

Is IRIBABY's audience international?

Accepted Answer

Yes. Its biggest country, Russia, has an estimated 24.8% of viewers; the other 75.2% watch from elsewhere, led by Kazakhstan and Ukraine.

Question 11

How much of IRIBABY's audience is in high-paying countries?

Accepted Answer

At least 3.5% of viewers watch from Germany and the United States, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is IRIBABY's RPM?

Accepted Answer

An estimated $0.50 per 1,000 long-form views, most likely between $0.20 and $2.66. Shorts earn differently and aren't included.

Question 13

Is IRIBABY's RPM high or low?

Accepted Answer

Low. At an estimated $0.50 per 1,000 long-form views, IRIBABY's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on IRIBABY's public channel information. Only IRIBABY's team can see the real figures in YouTube Studio.

Who watches IRIBABY?

Age and Gender

Top Geographies

RPM

IRIBABY audience FAQ