Question 1

Who watches Isha Borah?

Accepted Answer

Nexlev estimates that Isha Borah's audience is mostly women (70.2%). The biggest age groups are 25–34 (40.4%) and 35–44 (24.4%), and 40.6% of viewers watch from India.

Question 2

Is Isha Borah's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 70.2% of viewers are women and 29.8% are men.

Question 3

How old are Isha Borah's viewers?

Accepted Answer

The largest group is 25–34 at 40.4%, followed by 35–44 at 24.4%. Viewers aged 13–17 make up an estimated 4.7%.

Question 4

Where are Isha Borah's viewers from?

Accepted Answer

India (40.6%), the United States (7.1%), Pakistan (2.2%), the United Kingdom (1.7%), Indonesia (1.1%), Brazil (0.8%), the Philippines (0.8%), Bangladesh (0.5%), Canada (0.5%) and Germany (0.5%). The other 44.4% watch from other countries.

Question 5

Which country watches Isha Borah the most?

Accepted Answer

India, with an estimated 40.6% of Isha Borah's viewers.

Question 6

What age group watches Isha Borah the most?

Accepted Answer

Viewers aged 25–44, an estimated 64.8% of the audience.

Question 7

Is Isha Borah's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 19.1% are under 25, 64.8% are 25–44 and 16.3% are 45 or older.

Question 8

How many of Isha Borah's viewers are under 18?

Accepted Answer

An estimated 4.7% of Isha Borah's viewers are aged 13–17, so about 95.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Isha Borah's viewers are from the United States?

Accepted Answer

An estimated 7.1%, its number 2 country after India.

Question 10

Is Isha Borah's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 40.6% of viewers; the other 59.4% watch from elsewhere, led by the United States and Pakistan.

Question 11

How much of Isha Borah's audience is in high-paying countries?

Accepted Answer

At least 9.8% of viewers watch from the United States, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Isha Borah's RPM?

Accepted Answer

An estimated $1.22 per 1,000 long-form views, most likely between $0.26 and $9.53. Shorts earn differently and aren't included.

Question 13

Is Isha Borah's RPM high or low?

Accepted Answer

Low. At an estimated $1.22 per 1,000 long-form views, Isha Borah's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Isha Borah's public channel information. Only Isha Borah's team can see the real figures in YouTube Studio.

Who watches Isha Borah?

Age and Gender

Top Geographies

RPM

Isha Borah audience FAQ