Which country watches It's Black Friday the most?

The United States, with an estimated 29.8% of It's Black Friday's viewers.

What age group watches It's Black Friday the most?

Viewers aged 25–44, an estimated 57.8% of the audience.

What is It's Black Friday's RPM?

An estimated $3.88 per 1,000 long-form views, most likely between $0.97 and $8.66. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on It's Black Friday's public channel information. Only It's Black Friday's team can see the real figures in YouTube Studio.

It's Black FridayMonetized

@itisblackfriday

714K subscribers
647 videos
101.3M views
United Kingdom
Joined Oct 28, 2013

Fashion and beauty for dArkSiDed people ^^; ;^^ plus vlogs, adventures, lifestyle, and fun. I'm currently between addresses, but this will be updated with my new address soon! Buy me a cup of tea! https://ko-fi.com/grandgrimoire ☕️

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Who watches It's Black Friday?

Estimated gender, age, top countries and RPM for It's Black Friday, from Nexlev's audience model.

Who watches It's Black Friday? Estimated audience: 55.1% women, 57.8% aged 25–44 and 29.8% in the United States. Estimated long-form RPM: $3.88.

Age and Gender

Est. viewership

13-17 years

7.5%

18-24 years

13.3%

25-34 years

35.5%

35-44 years

22.3%

45-54 years

12.4%

55-64 years

5.1%

65+ years

3.9%

Top Geographies

Est. viewership

United States

29.8%

United Kingdom

7.8%

India

5.2%

Canada

2.6%

Germany

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do It's Black Friday viewers want?

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It's Black Friday audience FAQ

Who watches It's Black Friday?

Nexlev estimates that It's Black Friday's audience is a mix of men (44.9%) and women (55.1%). The biggest age groups are 25–34 (35.5%) and 35–44 (22.3%), and 29.8% of viewers watch from the United States.

Is It's Black Friday's audience mostly male or female?

It's mixed. An estimated 55.1% of viewers are women and 44.9% are men.

How old are It's Black Friday's viewers?

The largest group is 25–34 at 35.5%, followed by 35–44 at 22.3%. Viewers aged 13–17 make up an estimated 7.5%.

Where are It's Black Friday's viewers from?

The United States (29.8%), the United Kingdom (7.8%), India (5.2%), Canada (2.6%), Germany (2.0%), the Philippines (1.5%), Australia (1.2%), South Africa (0.9%), Brazil (0.7%) and Indonesia (0.6%). The other 47.7% watch from other countries.

Predicting It's Black Friday's audience

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