Question 1

Who watches Ivan Efirov?

Accepted Answer

Nexlev estimates that Ivan Efirov's audience is mostly men (71.7%). The biggest age groups are 25–34 (30.0%) and 35–44 (26.5%), and 20.4% of viewers watch from Russia.

Question 2

Is Ivan Efirov's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 71.7% of viewers are men and 28.3% are women.

Question 3

How old are Ivan Efirov's viewers?

Accepted Answer

The largest group is 25–34 at 30.0%, followed by 35–44 at 26.5%. Viewers aged 13–17 make up an estimated 3.1%.

Question 4

Where are Ivan Efirov's viewers from?

Accepted Answer

Russia (20.4%), Ukraine (7.5%), Kazakhstan (5.9%), the United States (4.6%), Germany (2.9%), Uzbekistan (2.9%), India (1.8%), Brazil (0.8%), Indonesia (0.7%) and the United Kingdom (0.5%). The other 52.0% watch from other countries.

Question 5

Which country watches Ivan Efirov the most?

Accepted Answer

Russia, with an estimated 20.4% of Ivan Efirov's viewers.

Question 6

What age group watches Ivan Efirov the most?

Accepted Answer

Viewers aged 25–44, an estimated 56.5% of the audience.

Question 7

Is Ivan Efirov's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 13.9% are under 25, 56.5% are 25–44 and 29.7% are 45 or older.

Question 8

How many of Ivan Efirov's viewers are under 18?

Accepted Answer

An estimated 3.1% of Ivan Efirov's viewers are aged 13–17, so about 96.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Ivan Efirov's viewers are from the United States?

Accepted Answer

An estimated 4.6%, its number 4 country after Russia, Ukraine and Kazakhstan.

Question 10

Is Ivan Efirov's audience international?

Accepted Answer

Yes. Its biggest country, Russia, has an estimated 20.4% of viewers; the other 79.6% watch from elsewhere, led by Ukraine and Kazakhstan.

Question 11

How much of Ivan Efirov's audience is in high-paying countries?

Accepted Answer

At least 8.0% of viewers watch from the United States, Germany and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Ivan Efirov's RPM?

Accepted Answer

An estimated $0.79 per 1,000 long-form views, most likely between $0.31 and $3.15. Shorts earn differently and aren't included.

Question 13

Is Ivan Efirov's RPM high or low?

Accepted Answer

Low. At an estimated $0.79 per 1,000 long-form views, Ivan Efirov's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Ivan Efirov's public channel information. Only Ivan Efirov's team can see the real figures in YouTube Studio.

Who watches Ivan Efirov?

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