Question 1

Who watches 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏?

Accepted Answer

Nexlev estimates that 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's audience is mostly men (73.6%). The biggest age groups are 25–34 (48.2%) and 35–44 (20.4%), and 82.5% of viewers watch from India.

Question 2

Is 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 73.6% of viewers are men and 26.4% are women.

Question 3

How old are 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's viewers?

Accepted Answer

The largest group is 25–34 at 48.2%, followed by 35–44 at 20.4%. Viewers aged 13–17 make up an estimated 3.1%.

Question 4

Where are 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's viewers from?

Accepted Answer

India (82.5%), Pakistan (2.0%), Bangladesh (0.9%), the United States (0.8%), Indonesia (0.4%), Nepal (0.3%), Brazil (0.2%), the Philippines (0.2%), the United Kingdom (0.1%) and Germany (0.1%). The other 12.4% watch from other countries.

Question 5

Which country watches 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏 the most?

Accepted Answer

India, with an estimated 82.5% of 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's viewers.

Question 6

What age group watches 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏 the most?

Accepted Answer

Viewers aged 25–44, an estimated 68.6% of the audience.

Question 7

Is 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 21.9% are under 25, 68.6% are 25–44 and 9.5% are 45 or older.

Question 8

How many of 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's viewers are under 18?

Accepted Answer

An estimated 3.1% of 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's viewers are aged 13–17, so about 96.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's viewers are from the United States?

Accepted Answer

An estimated 0.8%, its number 4 country after India, Pakistan and Bangladesh.

Question 10

Is 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's audience international?

Accepted Answer

Mostly not. An estimated 82.5% of viewers watch from India, and 17.5% from other countries, led by Pakistan and Bangladesh.

Question 11

How much of 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's audience is in high-paying countries?

Accepted Answer

At least 1.0% of viewers watch from the United States, the United Kingdom and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's RPM?

Accepted Answer

An estimated $0.46 per 1,000 long-form views, most likely between $0.12 and $7.48. Shorts earn differently and aren't included.

Question 13

Is 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's RPM high or low?

Accepted Answer

Low. At an estimated $0.46 per 1,000 long-form views, 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's public channel information. Only 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏's team can see the real figures in YouTube Studio.

Who watches 𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏?

Age and Gender

Top Geographies

RPM

𝑺𝒉𝒐𝒘𝒄𝒂𝒔𝒆 𝒏𝒂𝒕𝒊𝒐𝒏 audience FAQ