Question 1

Who watches LegoBlox?

Accepted Answer

Nexlev estimates that LegoBlox's audience is mostly men (62.5%). The biggest age groups are 25–34 (37.9%) and 35–44 (29.2%), and 27.0% of viewers watch from Mexico.

Question 2

Is LegoBlox's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 62.5% of viewers are men and 37.5% are women.

Question 3

How old are LegoBlox's viewers?

Accepted Answer

The largest group is 25–34 at 37.9%, followed by 35–44 at 29.2%. Viewers aged 13–17 make up an estimated 6.6%.

Question 4

Where are LegoBlox's viewers from?

Accepted Answer

Mexico (27.0%), Argentina (10.5%), Colombia (7.1%), Peru (4.7%), Spain (4.6%), Chile (3.7%), the United States (3.0%), Venezuela (1.5%), Brazil (1.1%) and India (0.3%). The other 36.5% watch from other countries.

Question 5

Which country watches LegoBlox the most?

Accepted Answer

Mexico, with an estimated 27.0% of LegoBlox's viewers.

Question 6

What age group watches LegoBlox the most?

Accepted Answer

Viewers aged 25–44, an estimated 67.1% of the audience.

Question 7

Is LegoBlox's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 18.9% are under 25, 67.1% are 25–44 and 14.0% are 45 or older.

Question 8

How many of LegoBlox's viewers are under 18?

Accepted Answer

An estimated 6.6% of LegoBlox's viewers are aged 13–17, so about 93.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of LegoBlox's viewers are from the United States?

Accepted Answer

An estimated 3.0%, its number 7 country after Mexico, Argentina, Colombia, Peru, Spain and Chile.

Question 10

Is LegoBlox's audience international?

Accepted Answer

Yes. Its biggest country, Mexico, has an estimated 27.0% of viewers; the other 73.0% watch from elsewhere, led by Argentina and Colombia.

Question 11

How much of LegoBlox's audience is in high-paying countries?

Accepted Answer

At least 3.0% of viewers watch from the United States, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is LegoBlox's RPM?

Accepted Answer

An estimated $0.93 per 1,000 long-form views, most likely between $0.50 and $4.97. Shorts earn differently and aren't included.

Question 13

Is LegoBlox's RPM high or low?

Accepted Answer

Low. At an estimated $0.93 per 1,000 long-form views, LegoBlox's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on LegoBlox's public channel information. Only LegoBlox's team can see the real figures in YouTube Studio.

Who watches LegoBlox?

Age and Gender

Top Geographies

RPM

LegoBlox audience FAQ