Which country watches Levi's® the most?

The United States, with an estimated 33.4% of Levi's®'s viewers.

What age group watches Levi's® the most?

Viewers aged 25–44, an estimated 55.0% of the audience.

What is Levi's®'s RPM?

An estimated $2.55 per 1,000 long-form views, most likely between $0.46 and $9.35. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Levi's®'s public channel information. Only Levi's®'s team can see the real figures in YouTube Studio.

Levi's®Not monetized

@LEVIS

500K subscribers
836 videos
394.4M views
United States
Joined Oct 2, 2005

Created in 1873, Levi's jeans are the original, authentic jeans. They are the most widely recognized and often imitated clothing products in the history of apparel. Over successive generations, Levi's jeans have captured the attention, imagination and loyalty of diverse individuals. Share your style using #LiveinLevis

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levi
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501
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Who watches Levi's®?

Estimated gender, age, top countries and RPM for Levi's®, from Nexlev's audience model.

Who watches Levi's®? Estimated audience: 57.0% men, 55.0% aged 25–44 and 33.4% in the United States. Estimated long-form RPM: $2.55.

Age and Gender

Est. viewership

13-17 years

3.7%

18-24 years

8.4%

25-34 years

28.3%

35-44 years

26.7%

45-54 years

16%

55-64 years

9.3%

65+ years

7.6%

Top Geographies

Est. viewership

United States

33.4%

India

11%

United Kingdom

Canada

2.9%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Levi's® viewers want?

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Levi's® audience FAQ

Who watches Levi's®?

Nexlev estimates that Levi's®'s audience is a mix of men (57.0%) and women (43.0%). The biggest age groups are 25–34 (28.3%) and 35–44 (26.7%), and 33.4% of viewers watch from the United States.

Is Levi's®'s audience mostly male or female?

It's mixed. An estimated 57.0% of viewers are men and 43.0% are women.

How old are Levi's®'s viewers?

The largest group is 25–34 at 28.3%, followed by 35–44 at 26.7%. Viewers aged 13–17 make up an estimated 3.7%.

Where are Levi's®'s viewers from?

The United States (33.4%), India (11.0%), the United Kingdom (4.0%), Canada (2.9%), the Philippines (2.1%), Germany (1.4%), Australia (0.9%), Indonesia (0.8%), Brazil (0.5%) and South Africa (0.5%). The other 42.6% watch from other countries.

Predicting Levi's®'s audience

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