Question 1

Who watches Lex & Rica ?

Accepted Answer

Nexlev estimates that Lex & Rica 's audience is mostly women (66.9%). The biggest age groups are 25–34 (33.1%) and 35–44 (26.7%), and 45.3% of viewers watch from the United States.

Question 2

Is Lex & Rica 's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 66.9% of viewers are women and 33.1% are men.

Question 3

How old are Lex & Rica 's viewers?

Accepted Answer

The largest group is 25–34 at 33.1%, followed by 35–44 at 26.7%. Viewers aged 13–17 make up an estimated 7.0%.

Question 4

Where are Lex & Rica 's viewers from?

Accepted Answer

The United States (45.3%), the United Kingdom (4.6%), the Philippines (3.9%), India (3.5%), Canada (1.7%), South Africa (1.4%), Mexico (0.8%), Australia (0.7%), Indonesia (0.6%) and Brazil (0.5%). The other 36.8% watch from other countries.

Question 5

Which country watches Lex & Rica  the most?

Accepted Answer

The United States, with an estimated 45.3% of Lex & Rica 's viewers.

Question 6

What age group watches Lex & Rica  the most?

Accepted Answer

Viewers aged 25–44, an estimated 59.8% of the audience.

Question 7

Is Lex & Rica 's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.2% are under 25, 59.8% are 25–44 and 19.9% are 45 or older.

Question 8

How many of Lex & Rica 's viewers are under 18?

Accepted Answer

An estimated 7.0% of Lex & Rica 's viewers are aged 13–17, so about 93.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Lex & Rica 's viewers are from the United States?

Accepted Answer

An estimated 45.3%, its biggest country.

Question 10

Is Lex & Rica 's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 45.3% of viewers; the other 54.7% watch from elsewhere, led by the United Kingdom and the Philippines.

Question 11

How much of Lex & Rica 's audience is in high-paying countries?

Accepted Answer

At least 52.3% of viewers watch from the United States, the United Kingdom, Canada and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Lex & Rica 's RPM?

Accepted Answer

An estimated $4.03 per 1,000 long-form views, most likely between $1.50 and $10.40. Shorts earn differently and aren't included.

Question 13

Is Lex & Rica 's RPM high or low?

Accepted Answer

Medium. At an estimated $4.03 per 1,000 long-form views, Lex & Rica 's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Lex & Rica 's public channel information. Only Lex & Rica 's team can see the real figures in YouTube Studio.

Who watches Lex & Rica ?

Age and Gender

Top Geographies

RPM

Lex & Rica audience FAQ