Question 1

Who watches Life at Google?

Accepted Answer

Nexlev estimates that Life at Google's audience is mostly men (86.0%). The biggest age groups are 25–34 (38.2%) and 35–44 (22.3%), and 25.7% of viewers watch from the United States.

Question 2

Is Life at Google's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 86.0% of viewers are men and 14.0% are women.

Question 3

How old are Life at Google's viewers?

Accepted Answer

The largest group is 25–34 at 38.2%, followed by 35–44 at 22.3%. Viewers aged 13–17 make up an estimated 4.1%.

Question 4

Where are Life at Google's viewers from?

Accepted Answer

The United States (25.7%), India (14.7%), the United Kingdom (3.6%), Canada (2.2%), the Philippines (2.1%), Australia (0.8%), Pakistan (0.8%), Germany (0.6%), Brazil (0.5%) and Indonesia (0.5%). The other 48.6% watch from other countries.

Question 5

Which country watches Life at Google the most?

Accepted Answer

The United States, with an estimated 25.7% of Life at Google's viewers.

Question 6

What age group watches Life at Google the most?

Accepted Answer

Viewers aged 25–44, an estimated 60.5% of the audience.

Question 7

Is Life at Google's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 24.1% are under 25, 60.5% are 25–44 and 15.5% are 45 or older.

Question 8

How many of Life at Google's viewers are under 18?

Accepted Answer

An estimated 4.1% of Life at Google's viewers are aged 13–17, so about 95.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Life at Google's viewers are from the United States?

Accepted Answer

An estimated 25.7%, its biggest country.

Question 10

Is Life at Google's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 25.7% of viewers; the other 74.3% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Life at Google's audience is in high-paying countries?

Accepted Answer

At least 32.9% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Life at Google's RPM?

Accepted Answer

An estimated $3.49 per 1,000 long-form views, most likely between $1.02 and $9.36. Shorts earn differently and aren't included.

Question 13

Is Life at Google's RPM high or low?

Accepted Answer

Medium. At an estimated $3.49 per 1,000 long-form views, Life at Google's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Life at Google's public channel information. Only Life at Google's team can see the real figures in YouTube Studio.

Who watches Life at Google?

Age and Gender

Top Geographies

RPM

Life at Google audience FAQ