Question 1

Who watches LOFT DIY?

Accepted Answer

Nexlev estimates that LOFT DIY's audience is mostly men (70.4%). The biggest age groups are 35–44 (24.0%) and 25–34 (20.9%), and 24.4% of viewers watch from Russia.

Question 2

Is LOFT DIY's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 70.4% of viewers are men and 29.6% are women.

Question 3

How old are LOFT DIY's viewers?

Accepted Answer

The largest group is 35–44 at 24.0%, followed by 25–34 at 20.9%. Viewers aged 13–17 make up an estimated 2.1%.

Question 4

Where are LOFT DIY's viewers from?

Accepted Answer

Russia (24.4%), Ukraine (12.3%), the United States (5.2%), Kazakhstan (5.1%), Germany (3.5%), Uzbekistan (1.8%), India (1.1%), Canada (0.9%), the United Kingdom (0.9%) and Brazil (0.5%). The other 44.3% watch from other countries.

Question 5

Which country watches LOFT DIY the most?

Accepted Answer

Russia, with an estimated 24.4% of LOFT DIY's viewers.

Question 6

What age group watches LOFT DIY the most?

Accepted Answer

Viewers aged 25–44, an estimated 44.9% of the audience.

Question 7

Is LOFT DIY's audience young or old?

Accepted Answer

It leans toward viewers aged 45 and over. An estimated 8.4% are under 25, 44.9% are 25–44 and 46.7% are 45 or older.

Question 8

How many of LOFT DIY's viewers are under 18?

Accepted Answer

An estimated 2.1% of LOFT DIY's viewers are aged 13–17, so about 97.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of LOFT DIY's viewers are from the United States?

Accepted Answer

An estimated 5.2%, its number 3 country after Russia and Ukraine.

Question 10

Is LOFT DIY's audience international?

Accepted Answer

Yes. Its biggest country, Russia, has an estimated 24.4% of viewers; the other 75.6% watch from elsewhere, led by Ukraine and the United States.

Question 11

How much of LOFT DIY's audience is in high-paying countries?

Accepted Answer

At least 10.5% of viewers watch from the United States, Germany, Canada and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is LOFT DIY's RPM?

Accepted Answer

An estimated $1.08 per 1,000 long-form views, most likely between $0.39 and $3.55. Shorts earn differently and aren't included.

Question 13

Is LOFT DIY's RPM high or low?

Accepted Answer

Low. At an estimated $1.08 per 1,000 long-form views, LOFT DIY's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on LOFT DIY's public channel information. Only LOFT DIY's team can see the real figures in YouTube Studio.

Who watches LOFT DIY?

Age and Gender

Top Geographies

RPM

LOFT DIY audience FAQ