Question 1

Who watches LORD?

Accepted Answer

Nexlev estimates that LORD's audience is mostly men (82.7%). The biggest age groups are 25–34 (30.1%) and 13–17 (21.7%), and 67.1% of viewers watch from Brazil.

Question 2

Is LORD's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 82.7% of viewers are men and 17.3% are women.

Question 3

How old are LORD's viewers?

Accepted Answer

The largest group is 25–34 at 30.1%, followed by 13–17 at 21.7%.

Question 4

Where are LORD's viewers from?

Accepted Answer

Brazil (67.1%), the United States (1.5%), India (0.8%), Indonesia (0.5%), Mexico (0.5%), the United Kingdom (0.3%), the Philippines (0.2%), Argentina (0.2%), Canada (0.2%) and Germany (0.2%). The other 28.7% watch from other countries.

Question 5

Which country watches LORD the most?

Accepted Answer

Brazil, with an estimated 67.1% of LORD's viewers.

Question 6

What age group watches LORD the most?

Accepted Answer

Viewers aged 25–34, an estimated 30.1% of the audience.

Question 7

Is LORD's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 40.7% are under 25, 49.3% are 25–44 and 9.9% are 45 or older.

Question 8

How many of LORD's viewers are under 18?

Accepted Answer

An estimated 21.7% of LORD's viewers are aged 13–17, so about 78.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of LORD's viewers are from the United States?

Accepted Answer

An estimated 1.5%, its number 2 country after Brazil.

Question 10

Is LORD's audience international?

Accepted Answer

Mostly not. An estimated 67.1% of viewers watch from Brazil, and 32.9% from other countries, led by the United States and India.

Question 11

How much of LORD's audience is in high-paying countries?

Accepted Answer

At least 2.2% of viewers watch from the United States, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is LORD's RPM?

Accepted Answer

An estimated $0.95 per 1,000 long-form views, most likely between $0.36 and $5.44. Shorts earn differently and aren't included.

Question 13

Is LORD's RPM high or low?

Accepted Answer

Low. At an estimated $0.95 per 1,000 long-form views, LORD's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on LORD's public channel information. Only LORD's team can see the real figures in YouTube Studio.

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RPM

LORD audience FAQ

Who watches LORD?

Is LORD's audience mostly male or female?

How old are LORD's viewers?

Where are LORD's viewers from?

Predicting LORD's audience

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Age and Gender

Top Geographies

RPM

LORD audience FAQ

Who watches LORD?

Is LORD's audience mostly male or female?

How old are LORD's viewers?

Where are LORD's viewers from?

Which country watches LORD the most?

What age group watches LORD the most?

Is LORD's audience young or old?

How many of LORD's viewers are under 18?

What percentage of LORD's viewers are from the United States?

Is LORD's audience international?

How much of LORD's audience is in high-paying countries?

What is LORD's RPM?

Is LORD's RPM high or low?

How accurate are these numbers?