Question 1

Who watches LunaPaw?

Accepted Answer

Nexlev estimates that LunaPaw's audience is a mix of men (45.2%) and women (54.8%). The biggest age groups are 25–34 (29.1%) and 35–44 (25.5%), and 32.9% of viewers watch from the United States.

Question 2

Is LunaPaw's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 54.8% of viewers are women and 45.2% are men.

Question 3

How old are LunaPaw's viewers?

Accepted Answer

The largest group is 25–34 at 29.1%, followed by 35–44 at 25.5%. Viewers aged 13–17 make up an estimated 5.3%.

Question 4

Where are LunaPaw's viewers from?

Accepted Answer

The United States (32.9%), India (7.6%), the Philippines (5.2%), the United Kingdom (4.9%), Canada (2.7%), Indonesia (1.1%), Australia (1.0%), Brazil (0.9%), Germany (0.7%) and South Africa (0.6%). The other 42.5% watch from other countries.

Question 5

Which country watches LunaPaw the most?

Accepted Answer

The United States, with an estimated 32.9% of LunaPaw's viewers.

Question 6

What age group watches LunaPaw the most?

Accepted Answer

Viewers aged 25–44, an estimated 54.6% of the audience.

Question 7

Is LunaPaw's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 16.5% are under 25, 54.6% are 25–44 and 28.9% are 45 or older.

Question 8

How many of LunaPaw's viewers are under 18?

Accepted Answer

An estimated 5.3% of LunaPaw's viewers are aged 13–17, so about 94.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of LunaPaw's viewers are from the United States?

Accepted Answer

An estimated 32.9%, its biggest country.

Question 10

Is LunaPaw's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 32.9% of viewers; the other 67.1% watch from elsewhere, led by India and the Philippines.

Question 11

How much of LunaPaw's audience is in high-paying countries?

Accepted Answer

At least 42.2% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is LunaPaw's RPM?

Accepted Answer

An estimated $2.59 per 1,000 long-form views, most likely between $0.65 and $8.56. Shorts earn differently and aren't included.

Question 13

Is LunaPaw's RPM high or low?

Accepted Answer

Low. At an estimated $2.59 per 1,000 long-form views, LunaPaw's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on LunaPaw's public channel information. Only LunaPaw's team can see the real figures in YouTube Studio.

Who watches LunaPaw?

Age and Gender

Top Geographies

RPM

LunaPaw audience FAQ