Question 1

Who watches Luune?

Accepted Answer

Nexlev estimates that Luune's audience is a mix of men (46.6%) and women (53.4%). The biggest age groups are 35–44 (26.8%) and 25–34 (26.4%), and 59.6% of viewers watch from Brazil.

Question 2

Is Luune's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 53.4% of viewers are women and 46.6% are men.

Question 3

How old are Luune's viewers?

Accepted Answer

The largest group is 35–44 at 26.8%, followed by 25–34 at 26.4%. Viewers aged 13–17 make up an estimated 15.0%.

Question 4

Where are Luune's viewers from?

Accepted Answer

Brazil (59.6%), the United States (3.0%), India (1.6%), Indonesia (0.8%), Mexico (0.6%), the United Kingdom (0.5%), the Philippines (0.5%), Germany (0.5%), Vietnam (0.4%) and Canada (0.4%). The other 32.0% watch from other countries.

Question 5

Which country watches Luune the most?

Accepted Answer

Brazil, with an estimated 59.6% of Luune's viewers.

Question 6

What age group watches Luune the most?

Accepted Answer

Viewers aged 25–44, an estimated 53.2% of the audience.

Question 7

Is Luune's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 26.4% are under 25, 53.2% are 25–44 and 20.3% are 45 or older.

Question 8

How many of Luune's viewers are under 18?

Accepted Answer

An estimated 15.0% of Luune's viewers are aged 13–17, so about 85.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Luune's viewers are from the United States?

Accepted Answer

An estimated 3.0%, its number 2 country after Brazil.

Question 10

Is Luune's audience international?

Accepted Answer

Mostly not. An estimated 59.6% of viewers watch from Brazil, and 40.4% from other countries, led by the United States and India.

Question 11

How much of Luune's audience is in high-paying countries?

Accepted Answer

At least 4.4% of viewers watch from the United States, the United Kingdom, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Luune's RPM?

Accepted Answer

An estimated $0.70 per 1,000 long-form views, most likely between $0.21 and $6.41. Shorts earn differently and aren't included.

Question 13

Is Luune's RPM high or low?

Accepted Answer

Low. At an estimated $0.70 per 1,000 long-form views, Luune's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Luune's public channel information. Only Luune's team can see the real figures in YouTube Studio.

Who watches Luune?

Age and Gender

Top Geographies

RPM

Luune audience FAQ