Question 1

Who watches Maangchi?

Accepted Answer

Nexlev estimates that Maangchi's audience is mostly women (61.5%). The biggest age groups are 25–34 (38.7%) and 35–44 (22.8%), and 19.8% of viewers watch from India.

Question 2

Is Maangchi's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 61.5% of viewers are women and 38.5% are men.

Question 3

How old are Maangchi's viewers?

Accepted Answer

The largest group is 25–34 at 38.7%, followed by 35–44 at 22.8%. Viewers aged 13–17 make up an estimated 4.5%.

Question 4

Where are Maangchi's viewers from?

Accepted Answer

India (19.8%), the United States (17.8%), the Philippines (4.5%), Indonesia (2.6%), the United Kingdom (2.0%), Brazil (1.5%), Canada (1.2%), Pakistan (1.2%), Vietnam (1.0%) and Bangladesh (0.8%). The other 47.6% watch from other countries.

Question 5

Which country watches Maangchi the most?

Accepted Answer

India, with an estimated 19.8% of Maangchi's viewers.

Question 6

What age group watches Maangchi the most?

Accepted Answer

Viewers aged 25–44, an estimated 61.5% of the audience.

Question 7

Is Maangchi's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 17.1% are under 25, 61.5% are 25–44 and 21.3% are 45 or older.

Question 8

How many of Maangchi's viewers are under 18?

Accepted Answer

An estimated 4.5% of Maangchi's viewers are aged 13–17, so about 95.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Maangchi's viewers are from the United States?

Accepted Answer

An estimated 17.8%, its number 2 country after India.

Question 10

Is Maangchi's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 19.8% of viewers; the other 80.2% watch from elsewhere, led by the United States and the Philippines.

Question 11

How much of Maangchi's audience is in high-paying countries?

Accepted Answer

At least 21.0% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Maangchi's RPM?

Accepted Answer

An estimated $1.75 per 1,000 long-form views, most likely between $0.50 and $6.80. Shorts earn differently and aren't included.

Question 13

Is Maangchi's RPM high or low?

Accepted Answer

Low. At an estimated $1.75 per 1,000 long-form views, Maangchi's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Maangchi's public channel information. Only Maangchi's team can see the real figures in YouTube Studio.

Who watches Maangchi?

Age and Gender

Top Geographies

RPM

Maangchi audience FAQ