Which country watches MAD LAB the most?

The United States, with an estimated 47.7% of MAD LAB's viewers.

What age group watches MAD LAB the most?

Viewers aged 65+, an estimated 23.3% of the audience.

What is MAD LAB's RPM?

An estimated $6.70 per 1,000 long-form views, most likely between $2.32 and $12.64. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on MAD LAB's public channel information. Only MAD LAB's team can see the real figures in YouTube Studio.

MAD LABMonetized

@mad_lab

4.1M subscribers
231 videos
910.4M views
United States
Joined Sep 16, 2015

mad
lab
madlab
archeological
finds
strange
discoveries
backyard

Who watches MAD LAB?

Estimated gender, age, top countries and RPM for MAD LAB, from Nexlev's audience model.

Who watches MAD LAB? Estimated audience: 72.7% men, 23.3% aged 65+ and 47.7% in the United States. Estimated long-form RPM: $6.70.

Age and Gender

Est. viewership

13-17 years

1.9%

18-24 years

3.6%

25-34 years

14.2%

35-44 years

19.5%

45-54 years

18%

55-64 years

19.4%

65+ years

23.3%

Top Geographies

Est. viewership

United States

47.7%

United Kingdom

4.7%

Canada

4.3%

India

2.4%

Australia

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do MAD LAB viewers want?

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MAD LAB audience FAQ

Who watches MAD LAB?

Nexlev estimates that MAD LAB's audience is mostly men (72.7%). The biggest age groups are 65+ (23.3%) and 35–44 (19.5%), and 47.7% of viewers watch from the United States.

Is MAD LAB's audience mostly male or female?

Mostly male. An estimated 72.7% of viewers are men and 27.3% are women.

How old are MAD LAB's viewers?

The largest group is 65+ at 23.3%, followed by 35–44 at 19.5%. Viewers aged 13–17 make up an estimated 1.9%.

Where are MAD LAB's viewers from?

The United States (47.7%), the United Kingdom (4.7%), Canada (4.3%), India (2.4%), Australia (1.6%), the Philippines (1.1%), Germany (0.9%), Japan (0.5%), South Africa (0.4%) and Indonesia (0.4%). The other 36.0% watch from other countries.

Predicting MAD LAB's audience

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