Question 1

Who watches Mad Highlights?

Accepted Answer

Nexlev estimates that Mad Highlights's audience is mostly men (84.8%). The biggest age groups are 25–34 (44.3%) and 35–44 (18.9%), and 26.4% of viewers watch from Russia.

Question 2

Is Mad Highlights's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 84.8% of viewers are men and 15.2% are women.

Question 3

How old are Mad Highlights's viewers?

Accepted Answer

The largest group is 25–34 at 44.3%, followed by 35–44 at 18.9%. Viewers aged 13–17 make up an estimated 4.1%.

Question 4

Where are Mad Highlights's viewers from?

Accepted Answer

Russia (26.4%), Ukraine (6.7%), the United States (4.7%), Kazakhstan (3.7%), Uzbekistan (2.8%), Germany (2.6%), India (1.1%), the United Kingdom (0.6%), Indonesia (0.5%) and Brazil (0.4%). The other 50.6% watch from other countries.

Question 5

Which country watches Mad Highlights the most?

Accepted Answer

Russia, with an estimated 26.4% of Mad Highlights's viewers.

Question 6

What age group watches Mad Highlights the most?

Accepted Answer

Viewers aged 25–44, an estimated 63.2% of the audience.

Question 7

Is Mad Highlights's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.8% are under 25, 63.2% are 25–44 and 16.1% are 45 or older.

Question 8

How many of Mad Highlights's viewers are under 18?

Accepted Answer

An estimated 4.1% of Mad Highlights's viewers are aged 13–17, so about 95.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Mad Highlights's viewers are from the United States?

Accepted Answer

An estimated 4.7%, its number 3 country after Russia and Ukraine.

Question 10

Is Mad Highlights's audience international?

Accepted Answer

Yes. Its biggest country, Russia, has an estimated 26.4% of viewers; the other 73.6% watch from elsewhere, led by Ukraine and the United States.

Question 11

How much of Mad Highlights's audience is in high-paying countries?

Accepted Answer

At least 7.9% of viewers watch from the United States, Germany and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Mad Highlights's RPM?

Accepted Answer

An estimated $0.83 per 1,000 long-form views, most likely between $0.26 and $3.00. Shorts earn differently and aren't included.

Question 13

Is Mad Highlights's RPM high or low?

Accepted Answer

Low. At an estimated $0.83 per 1,000 long-form views, Mad Highlights's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Mad Highlights's public channel information. Only Mad Highlights's team can see the real figures in YouTube Studio.

Who watches Mad Highlights?

Age and Gender

Top Geographies

RPM

Mad Highlights audience FAQ