Question 1

Who watches Матч ТВ?

Accepted Answer

Nexlev estimates that Матч ТВ's audience is mostly men (82.7%). The biggest age groups are 25–34 (30.6%) and 35–44 (21.3%), and 31.7% of viewers watch from Russia.

Question 2

Is Матч ТВ's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 82.7% of viewers are men and 17.3% are women.

Question 3

How old are Матч ТВ's viewers?

Accepted Answer

The largest group is 25–34 at 30.6%, followed by 35–44 at 21.3%. Viewers aged 13–17 make up an estimated 2.0%.

Question 4

Where are Матч ТВ's viewers from?

Accepted Answer

Russia (31.7%), Ukraine (11.5%), Kazakhstan (6.8%), Uzbekistan (3.8%), Germany (2.8%), the United States (1.4%), India (0.7%), Indonesia (0.4%), Azerbaijan (0.3%) and Brazil (0.2%). The other 40.4% watch from other countries.

Question 5

Which country watches Матч ТВ the most?

Accepted Answer

Russia, with an estimated 31.7% of Матч ТВ's viewers.

Question 6

What age group watches Матч ТВ the most?

Accepted Answer

Viewers aged 25–44, an estimated 51.9% of the audience.

Question 7

Is Матч ТВ's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 14.7% are under 25, 51.9% are 25–44 and 33.5% are 45 or older.

Question 8

How many of Матч ТВ's viewers are under 18?

Accepted Answer

An estimated 2.0% of Матч ТВ's viewers are aged 13–17, so about 98.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Матч ТВ's viewers are from the United States?

Accepted Answer

An estimated 1.4%, its number 6 country after Russia, Ukraine, Kazakhstan, Uzbekistan and Germany.

Question 10

Is Матч ТВ's audience international?

Accepted Answer

Yes. Its biggest country, Russia, has an estimated 31.7% of viewers; the other 68.3% watch from elsewhere, led by Ukraine and Kazakhstan.

Question 11

How much of Матч ТВ's audience is in high-paying countries?

Accepted Answer

At least 4.2% of viewers watch from Germany and the United States, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Матч ТВ's RPM?

Accepted Answer

An estimated $0.64 per 1,000 long-form views, most likely between $0.27 and $2.99. Shorts earn differently and aren't included.

Question 13

Is Матч ТВ's RPM high or low?

Accepted Answer

Low. At an estimated $0.64 per 1,000 long-form views, Матч ТВ's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Матч ТВ's public channel information. Only Матч ТВ's team can see the real figures in YouTube Studio.

Who watches Матч ТВ?

Age and Gender

Top Geographies

RPM

Матч ТВ audience FAQ