Question 1

Who watches Michelle Phan?

Accepted Answer

Nexlev estimates that Michelle Phan's audience is mostly women (70.6%). The biggest age groups are 25–34 (31.3%) and 35–44 (22.4%), and 27.6% of viewers watch from the United States.

Question 2

Is Michelle Phan's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 70.6% of viewers are women and 29.4% are men.

Question 3

How old are Michelle Phan's viewers?

Accepted Answer

The largest group is 25–34 at 31.3%, followed by 35–44 at 22.4%. Viewers aged 13–17 make up an estimated 4.8%.

Question 4

Where are Michelle Phan's viewers from?

Accepted Answer

The United States (27.6%), India (8.6%), the United Kingdom (4.6%), Canada (2.6%), the Philippines (2.2%), Brazil (1.5%), Germany (1.3%), Australia (1.0%), Indonesia (0.8%) and South Africa (0.4%). The other 49.3% watch from other countries.

Question 5

Which country watches Michelle Phan the most?

Accepted Answer

The United States, with an estimated 27.6% of Michelle Phan's viewers.

Question 6

What age group watches Michelle Phan the most?

Accepted Answer

Viewers aged 25–44, an estimated 53.7% of the audience.

Question 7

Is Michelle Phan's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 18.8% are under 25, 53.7% are 25–44 and 27.6% are 45 or older.

Question 8

How many of Michelle Phan's viewers are under 18?

Accepted Answer

An estimated 4.8% of Michelle Phan's viewers are aged 13–17, so about 95.2% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Michelle Phan's viewers are from the United States?

Accepted Answer

An estimated 27.6%, its biggest country.

Question 10

Is Michelle Phan's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 27.6% of viewers; the other 72.4% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Michelle Phan's audience is in high-paying countries?

Accepted Answer

At least 37.1% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Michelle Phan's RPM?

Accepted Answer

An estimated $3.37 per 1,000 long-form views, most likely between $1.40 and $8.54. Shorts earn differently and aren't included.

Question 13

Is Michelle Phan's RPM high or low?

Accepted Answer

Medium. At an estimated $3.37 per 1,000 long-form views, Michelle Phan's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Michelle Phan's public channel information. Only Michelle Phan's team can see the real figures in YouTube Studio.

Who watches Michelle Phan?

Age and Gender

Top Geographies

RPM

Michelle Phan audience FAQ