Question 1

Who watches Mischief Labz?

Accepted Answer

Nexlev estimates that Mischief Labz's audience is a mix of men (48.2%) and women (51.8%). The biggest age groups are 25–34 (37.9%) and 35–44 (34.0%), and 23.1% of viewers watch from the United States.

Question 2

Is Mischief Labz's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 51.8% of viewers are women and 48.2% are men.

Question 3

How old are Mischief Labz's viewers?

Accepted Answer

The largest group is 25–34 at 37.9%, followed by 35–44 at 34.0%. Viewers aged 13–17 make up an estimated 6.4%.

Question 4

Where are Mischief Labz's viewers from?

Accepted Answer

The United States (23.1%), the Philippines (8.9%), Indonesia (4.7%), India (3.8%), the United Kingdom (3.0%), Brazil (2.4%), Mexico (0.8%), Canada (0.8%), Vietnam (0.6%) and Germany (0.6%). The other 51.3% watch from other countries.

Question 5

Which country watches Mischief Labz the most?

Accepted Answer

The United States, with an estimated 23.1% of Mischief Labz's viewers.

Question 6

What age group watches Mischief Labz the most?

Accepted Answer

Viewers aged 25–44, an estimated 71.9% of the audience.

Question 7

Is Mischief Labz's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 15.0% are under 25, 71.9% are 25–44 and 13.1% are 45 or older.

Question 8

How many of Mischief Labz's viewers are under 18?

Accepted Answer

An estimated 6.4% of Mischief Labz's viewers are aged 13–17, so about 93.6% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Mischief Labz's viewers are from the United States?

Accepted Answer

An estimated 23.1%, its biggest country.

Question 10

Is Mischief Labz's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 23.1% of viewers; the other 76.9% watch from elsewhere, led by the Philippines and Indonesia.

Question 11

How much of Mischief Labz's audience is in high-paying countries?

Accepted Answer

At least 27.5% of viewers watch from the United States, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Mischief Labz's RPM?

Accepted Answer

An estimated $1.09 per 1,000 long-form views, most likely between $0.32 and $5.21. Shorts earn differently and aren't included.

Question 13

Is Mischief Labz's RPM high or low?

Accepted Answer

Low. At an estimated $1.09 per 1,000 long-form views, Mischief Labz's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Mischief Labz's public channel information. Only Mischief Labz's team can see the real figures in YouTube Studio.

Who watches Mischief Labz?

Age and Gender

Top Geographies

RPM

Mischief Labz audience FAQ