Which country watches MLB the most?

The United States, with an estimated 62.7% of MLB's viewers.

What age group watches MLB the most?

Viewers aged 65+, an estimated 25.0% of the audience.

An estimated $4.05 per 1,000 long-form views, most likely between $1.49 and $8.75. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on MLB's public channel information. Only MLB's team can see the real figures in YouTube Studio.

MLBMonetized

@MLB

7.5M subscribers
316K videos
8.6B views
Joined Dec 25, 2005

MLB
Major
League
Baseball
MLB.com

Who watches MLB?

Estimated gender, age, top countries and RPM for MLB, from Nexlev's audience model.

Who watches MLB? Estimated audience: 89.8% men, 25.0% aged 65+ and 62.7% in the United States. Estimated long-form RPM: $4.05.

Age and Gender

Est. viewership

13-17 years

3.4%

18-24 years

4.5%

25-34 years

14.7%

35-44 years

17.6%

45-54 years

17.1%

55-64 years

17.6%

65+ years

25%

Top Geographies

Est. viewership

United States

62.7%

Canada

3.7%

United Kingdom

2.1%

India

1.5%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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MLB audience FAQ

Who watches MLB?

Nexlev estimates that MLB's audience is mostly men (89.8%). The biggest age groups are 65+ (25.0%) and 35–44 (17.6%), and 62.7% of viewers watch from the United States.

Is MLB's audience mostly male or female?

Mostly male. An estimated 89.8% of viewers are men and 10.2% are women.

How old are MLB's viewers?

The largest group is 65+ at 25.0%, followed by 35–44 at 17.6%. Viewers aged 13–17 make up an estimated 3.4%.

Where are MLB's viewers from?

The United States (62.7%), Canada (3.7%), the United Kingdom (2.1%), India (1.5%), the Philippines (1.3%), Japan (1.2%), Australia (0.8%), Germany (0.7%), Indonesia (0.4%) and Brazil (0.3%). The other 25.3% watch from other countries.

Predicting MLB's audience

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Channels ranked near MLB

MLB is #4,953 worldwide by subscribers, among the top YouTube channels Nexlev tracks.

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#4,958OKEH Gaming TV7.5M subscribers

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Who watches MLB?

Age and Gender

Top Geographies

RPM

MLB audience FAQ

Who watches MLB?

Is MLB's audience mostly male or female?

How old are MLB's viewers?

Where are MLB's viewers from?

Predicting MLB's audience

Channels ranked near MLB

More free YouTube tools

Age and Gender

Top Geographies

RPM

MLB audience FAQ

Who watches MLB?

Is MLB's audience mostly male or female?

How old are MLB's viewers?

Where are MLB's viewers from?

Which country watches MLB the most?

What age group watches MLB the most?

What is MLB's RPM?

How accurate are these numbers?