Which country watches Mountain Dew the most?

The United States, with an estimated 35.9% of Mountain Dew's viewers.

What age group watches Mountain Dew the most?

Viewers aged 25–44, an estimated 55.2% of the audience.

What is Mountain Dew's RPM?

An estimated $2.29 per 1,000 long-form views, most likely between $0.72 and $7.72. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Mountain Dew's public channel information. Only Mountain Dew's team can see the real figures in YouTube Studio.

Mountain DewNot monetized

@MountainDew

414K subscribers
707 videos
292.5M views
Joined Jan 6, 2006

The Mountain is calling. #DoTheDew

Mountain
Dew
Diet
Commercials
mtn
kickstart
do
the

Who watches Mountain Dew?

Estimated gender, age, top countries and RPM for Mountain Dew, from Nexlev's audience model.

Who watches Mountain Dew? Estimated audience: 84.3% men, 55.2% aged 25–44 and 35.9% in the United States. Estimated long-form RPM: $2.29.

Age and Gender

Est. viewership

13-17 years

5.3%

18-24 years

16.8%

25-34 years

33.3%

35-44 years

21.9%

45-54 years

12%

55-64 years

6.2%

65+ years

4.4%

Top Geographies

Est. viewership

United States

35.9%

India

4.7%

United Kingdom

3.5%

Canada

2.9%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Mountain Dew viewers want?

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Mountain Dew audience FAQ

Who watches Mountain Dew?

Nexlev estimates that Mountain Dew's audience is mostly men (84.3%). The biggest age groups are 25–34 (33.3%) and 35–44 (21.9%), and 35.9% of viewers watch from the United States.

Is Mountain Dew's audience mostly male or female?

Mostly male. An estimated 84.3% of viewers are men and 15.7% are women.

How old are Mountain Dew's viewers?

The largest group is 25–34 at 33.3%, followed by 35–44 at 21.9%. Viewers aged 13–17 make up an estimated 5.3%.

Where are Mountain Dew's viewers from?

The United States (35.9%), India (4.7%), the United Kingdom (3.5%), Canada (2.9%), the Philippines (1.9%), Brazil (1.4%), Germany (1.4%), Indonesia (1.3%), Australia (0.8%) and Mexico (0.6%). The other 45.7% watch from other countries.

Predicting Mountain Dew's audience

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