Question 1

Who watches MR PORTER?

Accepted Answer

Nexlev estimates that MR PORTER's audience is mostly men (81.1%). The biggest age groups are 25–34 (30.8%) and 35–44 (24.2%), and 21.1% of viewers watch from the United States.

Question 2

Is MR PORTER's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 81.1% of viewers are men and 18.9% are women.

Question 3

How old are MR PORTER's viewers?

Accepted Answer

The largest group is 25–34 at 30.8%, followed by 35–44 at 24.2%. Viewers aged 13–17 make up an estimated 2.5%.

Question 4

Where are MR PORTER's viewers from?

Accepted Answer

The United States (21.1%), the United Kingdom (10.4%), India (7.3%), Canada (2.2%), Germany (1.5%), Australia (1.5%), the Philippines (1.0%), South Africa (1.0%), Indonesia (0.6%) and Pakistan (0.5%). The other 52.8% watch from other countries.

Question 5

Which country watches MR PORTER the most?

Accepted Answer

The United States, with an estimated 21.1% of MR PORTER's viewers.

Question 6

What age group watches MR PORTER the most?

Accepted Answer

Viewers aged 25–44, an estimated 55.0% of the audience.

Question 7

Is MR PORTER's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 11.8% are under 25, 55.0% are 25–44 and 33.2% are 45 or older.

Question 8

How many of MR PORTER's viewers are under 18?

Accepted Answer

An estimated 2.5% of MR PORTER's viewers are aged 13–17, so about 97.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of MR PORTER's viewers are from the United States?

Accepted Answer

An estimated 21.1%, its biggest country.

Question 10

Is MR PORTER's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 21.1% of viewers; the other 78.9% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of MR PORTER's audience is in high-paying countries?

Accepted Answer

At least 36.7% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is MR PORTER's RPM?

Accepted Answer

An estimated $3.22 per 1,000 long-form views, most likely between $1.07 and $7.78. Shorts earn differently and aren't included.

Question 13

Is MR PORTER's RPM high or low?

Accepted Answer

Medium. At an estimated $3.22 per 1,000 long-form views, MR PORTER's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on MR PORTER's public channel information. Only MR PORTER's team can see the real figures in YouTube Studio.

Who watches MR PORTER?

Age and Gender

Top Geographies

RPM

MR PORTER audience FAQ