Which country watches MS NOW the most?

The United States, with an estimated 54.1% of MS NOW's viewers.

What age group watches MS NOW the most?

Viewers aged 55+, an estimated 49.1% of the audience.

What is MS NOW's RPM?

An estimated $4.52 per 1,000 long-form views, most likely between $1.61 and $11.20. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on MS NOW's public channel information. Only MS NOW's team can see the real figures in YouTube Studio.

MS NOWMonetized

@msnow

10.1M subscribers
124.3K videos
22B views
United States
Joined Dec 1, 2011

The official MS NOW YouTube Channel. The place for in-depth analysis, political commentary and exclusive reporting.

msnbc
politics
rachel
maddow
lawrence
o'donnell
News
Chris

Who watches MS NOW?

Estimated gender, age, top countries and RPM for MS NOW, from Nexlev's audience model.

Who watches MS NOW? Estimated audience: 77.4% men, 49.1% aged 55+ and 54.1% in the United States. Estimated long-form RPM: $4.52.

Age and Gender

Est. viewership

13-17 years

2.9%

18-24 years

5.1%

25-34 years

12.1%

35-44 years

14.6%

45-54 years

16.2%

55-64 years

22.4%

65+ years

26.7%

Top Geographies

Est. viewership

United States

54.1%

Canada

8.9%

United Kingdom

8.6%

Australia

2.9%

India

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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MS NOW audience FAQ

Who watches MS NOW?

Nexlev estimates that MS NOW's audience is mostly men (77.4%). The biggest age groups are 65+ (26.7%) and 55–64 (22.4%), and 54.1% of viewers watch from the United States.

Is MS NOW's audience mostly male or female?

Mostly male. An estimated 77.4% of viewers are men and 22.6% are women.

How old are MS NOW's viewers?

The largest group is 65+ at 26.7%, followed by 55–64 at 22.4%. Viewers aged 13–17 make up an estimated 2.9%.

Where are MS NOW's viewers from?

The United States (54.1%), Canada (8.9%), the United Kingdom (8.6%), Australia (2.9%), India (1.1%), the Philippines (0.7%), Germany (0.6%), South Africa (0.4%), Pakistan (0.1%) and Indonesia (0.1%). The other 22.5% watch from other countries.

Predicting MS NOW's audience

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Top United States channels near MS NOW

MS NOW is #799 in the United States by subscribers, among the top YouTube channels Nexlev tracks.

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