Which country watches Magic: The Gathering the most?

The United States, with an estimated 27.4% of Magic: The Gathering's viewers.

What age group watches Magic: The Gathering the most?

Viewers aged 25–44, an estimated 62.9% of the audience.

What is Magic: The Gathering's RPM?

An estimated $3.20 per 1,000 long-form views, most likely between $0.96 and $7.97. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Magic: The Gathering's public channel information. Only Magic: The Gathering's team can see the real figures in YouTube Studio.

Magic: The GatheringNot monetized

@mtg

696K subscribers
6.2K videos
474.2M views
United States
Joined Oct 26, 2006

Magic: The Gathering is the world's premier trading card game.

Magic
the
Gathering
MTG
Wizards
of
Coast
arena

Who watches Magic: The Gathering?

Estimated gender, age, top countries and RPM for Magic: The Gathering, from Nexlev's audience model.

Who watches Magic: The Gathering? Estimated audience: 93.4% men, 62.9% aged 25–44 and 27.4% in the United States. Estimated long-form RPM: $3.20.

Age and Gender

Est. viewership

13-17 years

3.9%

18-24 years

16.2%

25-34 years

39.4%

35-44 years

23.5%

45-54 years

9.7%

55-64 years

4.3%

65+ years

2.9%

Top Geographies

Est. viewership

United States

27.4%

United Kingdom

3.6%

Germany

3.5%

India

Canada

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Magic: The Gathering viewers want?

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Magic: The Gathering audience FAQ

Who watches Magic: The Gathering?

Nexlev estimates that Magic: The Gathering's audience is mostly men (93.4%). The biggest age groups are 25–34 (39.4%) and 35–44 (23.5%), and 27.4% of viewers watch from the United States.

Is Magic: The Gathering's audience mostly male or female?

Mostly male. An estimated 93.4% of viewers are men and 6.6% are women.

How old are Magic: The Gathering's viewers?

The largest group is 25–34 at 39.4%, followed by 35–44 at 23.5%. Viewers aged 13–17 make up an estimated 3.9%.

Where are Magic: The Gathering's viewers from?

The United States (27.4%), the United Kingdom (3.6%), Germany (3.5%), India (3.0%), Canada (2.2%), Indonesia (1.4%), the Philippines (1.4%), Brazil (1.3%), Australia (1.1%) and Russia (0.7%). The other 54.5% watch from other countries.

Predicting Magic: The Gathering's audience

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