Question 1

Who watches MTV ASIA?

Accepted Answer

Nexlev estimates that MTV ASIA's audience is a mix of men (46.4%) and women (53.6%). The biggest age groups are 25–34 (38.8%) and 35–44 (23.0%), and 17.4% of viewers watch from the United States.

Question 2

Is MTV ASIA's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 53.6% of viewers are women and 46.4% are men.

Question 3

How old are MTV ASIA's viewers?

Accepted Answer

The largest group is 25–34 at 38.8%, followed by 35–44 at 23.0%. Viewers aged 13–17 make up an estimated 4.8%.

Question 4

Where are MTV ASIA's viewers from?

Accepted Answer

The United States (17.4%), India (11.7%), the Philippines (6.0%), Indonesia (5.6%), the United Kingdom (2.5%), Brazil (2.4%), Germany (1.3%), Vietnam (1.1%), Canada (1.0%) and Pakistan (0.8%). The other 50.1% watch from other countries.

Question 5

Which country watches MTV ASIA the most?

Accepted Answer

The United States, with an estimated 17.4% of MTV ASIA's viewers.

Question 6

What age group watches MTV ASIA the most?

Accepted Answer

Viewers aged 25–44, an estimated 61.8% of the audience.

Question 7

Is MTV ASIA's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 22.5% are under 25, 61.8% are 25–44 and 15.7% are 45 or older.

Question 8

How many of MTV ASIA's viewers are under 18?

Accepted Answer

An estimated 4.8% of MTV ASIA's viewers are aged 13–17, so about 95.2% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of MTV ASIA's viewers are from the United States?

Accepted Answer

An estimated 17.4%, its biggest country.

Question 10

Is MTV ASIA's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 17.4% of viewers; the other 82.6% watch from elsewhere, led by India and the Philippines.

Question 11

How much of MTV ASIA's audience is in high-paying countries?

Accepted Answer

At least 22.2% of viewers watch from the United States, the United Kingdom, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is MTV ASIA's RPM?

Accepted Answer

An estimated $1.24 per 1,000 long-form views, most likely between $0.34 and $5.92. Shorts earn differently and aren't included.

Question 13

Is MTV ASIA's RPM high or low?

Accepted Answer

Low. At an estimated $1.24 per 1,000 long-form views, MTV ASIA's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on MTV ASIA's public channel information. Only MTV ASIA's team can see the real figures in YouTube Studio.

Who watches MTV ASIA?

Age and Gender

Top Geographies

RPM

MTV ASIA audience FAQ