Which country watches NBA the most?

The United States, with an estimated 50.0% of NBA's viewers.

What age group watches NBA the most?

Viewers aged 25–44, an estimated 57.8% of the audience.

An estimated $4.57 per 1,000 long-form views, most likely between $1.88 and $10.91. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on NBA's public channel information. Only NBA's team can see the real figures in YouTube Studio.

NBAMonetized

@NBA

24.6M subscribers
81.4K videos
18.9B views
United States
Joined Nov 21, 2005

The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages. The NBA consists of 30 teams. The NBA offers real time access to live regular season NBA games with a subscription to NBA LEAGUE PASS, available globally for TV, broadband, and mobile. Real-time Stats, Scores, Highlights and more are available to fans on web and mobile with the NBA App. For news, stories, highlights and more, go to our official website at https://app.link.nba.com/e/NBA_site

NBA
Full
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Recaps
Highlights

Who watches NBA?

Estimated gender, age, top countries and RPM for NBA, from Nexlev's audience model.

Who watches NBA? Estimated audience: 89.4% men, 57.8% aged 25–44 and 50.0% in the United States. Estimated long-form RPM: $4.57.

Age and Gender

Est. viewership

13-17 years

4.1%

18-24 years

9.7%

25-34 years

28.4%

35-44 years

29.4%

45-54 years

13.7%

55-64 years

7.6%

65+ years

7.1%

Top Geographies

Est. viewership

United States

50%

Philippines

6.1%

Canada

4.4%

India

2.9%

United Kingdom

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do NBA viewers want?

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NBA audience FAQ

Who watches NBA?

Nexlev estimates that NBA's audience is mostly men (89.4%). The biggest age groups are 35–44 (29.4%) and 25–34 (28.4%), and 50.0% of viewers watch from the United States.

Is NBA's audience mostly male or female?

Mostly male. An estimated 89.4% of viewers are men and 10.6% are women.

How old are NBA's viewers?

The largest group is 35–44 at 29.4%, followed by 25–34 at 28.4%. Viewers aged 13–17 make up an estimated 4.1%.

Where are NBA's viewers from?

The United States (50.0%), the Philippines (6.1%), Canada (4.4%), India (2.9%), the United Kingdom (2.5%), Australia (1.0%), Germany (0.7%), Indonesia (0.4%), South Africa (0.4%) and Brazil (0.3%). The other 31.3% watch from other countries.

Predicting NBA's audience

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Top United States channels near NBA

NBA is #150 in the United States by subscribers, among the top YouTube channels Nexlev tracks.

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Who watches NBA?

Age and Gender

Top Geographies

RPM

NBA audience FAQ

Who watches NBA?

Is NBA's audience mostly male or female?

How old are NBA's viewers?

Where are NBA's viewers from?

Predicting NBA's audience

Top United States channels near NBA

More free YouTube tools

Age and Gender

Top Geographies

RPM

NBA audience FAQ

Who watches NBA?

Is NBA's audience mostly male or female?

How old are NBA's viewers?

Where are NBA's viewers from?

Which country watches NBA the most?

What age group watches NBA the most?

What is NBA's RPM?

How accurate are these numbers?