Question 1

Who watches Netflix?

Accepted Answer

Nexlev estimates that Netflix's audience is a mix of men (57.7%) and women (42.3%). The biggest age groups are 25–34 (27.8%) and 35–44 (27.7%), and 33.2% of viewers watch from the United States.

Question 2

Is Netflix's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 57.7% of viewers are men and 42.3% are women.

Question 3

How old are Netflix's viewers?

Accepted Answer

The largest group is 25–34 at 27.8%, followed by 35–44 at 27.7%. Viewers aged 13–17 make up an estimated 7.2%.

Question 4

Where are Netflix's viewers from?

Accepted Answer

The United States (33.2%), the United Kingdom (4.5%), India (4.3%), the Philippines (4.2%), Canada (2.2%), Indonesia (1.7%), Germany (1.3%), Brazil (0.8%), Australia (0.7%) and South Africa (0.4%). The other 46.7% watch from other countries.

Question 5

Which country watches Netflix the most?

Accepted Answer

The United States, with an estimated 33.2% of Netflix's viewers.

Question 6

What age group watches Netflix the most?

Accepted Answer

Viewers aged 25–44, an estimated 55.5% of the audience.

Question 7

Is Netflix's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 20.5% are under 25, 55.5% are 25–44 and 24.0% are 45 or older.

Question 8

How many of Netflix's viewers are under 18?

Accepted Answer

An estimated 7.2% of Netflix's viewers are aged 13–17, so about 92.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Netflix's viewers are from the United States?

Accepted Answer

An estimated 33.2%, its biggest country.

Question 10

Is Netflix's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 33.2% of viewers; the other 66.8% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of Netflix's audience is in high-paying countries?

Accepted Answer

At least 41.9% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Netflix's RPM?

Accepted Answer

An estimated $3.07 per 1,000 long-form views, most likely between $0.90 and $6.83. Shorts earn differently and aren't included.

Question 13

Is Netflix's RPM high or low?

Accepted Answer

Medium. At an estimated $3.07 per 1,000 long-form views, Netflix's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Netflix's public channel information. Only Netflix's team can see the real figures in YouTube Studio.

Who watches Netflix?

Age and Gender

Top Geographies

RPM

Netflix audience FAQ