Question 1

Who watches NICE ASMR?

Accepted Answer

Nexlev estimates that NICE ASMR's audience is a mix of men (52.8%) and women (47.2%). The biggest age groups are 25–34 (41.4%) and 35–44 (26.1%), and 13.3% of viewers watch from the United States.

Question 2

Is NICE ASMR's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 52.8% of viewers are men and 47.2% are women.

Question 3

How old are NICE ASMR's viewers?

Accepted Answer

The largest group is 25–34 at 41.4%, followed by 35–44 at 26.1%. Viewers aged 13–17 make up an estimated 4.7%.

Question 4

Where are NICE ASMR's viewers from?

Accepted Answer

The United States (13.3%), India (9.1%), Indonesia (4.8%), Brazil (4.0%), Germany (2.6%), Mexico (2.2%), the United Kingdom (2.0%), Vietnam (1.9%), Pakistan (1.5%) and the Philippines (1.4%). The other 57.1% watch from other countries.

Question 5

Which country watches NICE ASMR the most?

Accepted Answer

The United States, with an estimated 13.3% of NICE ASMR's viewers.

Question 6

What age group watches NICE ASMR the most?

Accepted Answer

Viewers aged 25–44, an estimated 67.5% of the audience.

Question 7

Is NICE ASMR's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 15.8% are under 25, 67.5% are 25–44 and 16.8% are 45 or older.

Question 8

How many of NICE ASMR's viewers are under 18?

Accepted Answer

An estimated 4.7% of NICE ASMR's viewers are aged 13–17, so about 95.3% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of NICE ASMR's viewers are from the United States?

Accepted Answer

An estimated 13.3%, its biggest country.

Question 10

Is NICE ASMR's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 13.3% of viewers; the other 86.7% watch from elsewhere, led by India and Indonesia.

Question 11

How much of NICE ASMR's audience is in high-paying countries?

Accepted Answer

At least 17.9% of viewers watch from the United States, Germany and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is NICE ASMR's RPM?

Accepted Answer

An estimated $2.12 per 1,000 long-form views, most likely between $0.58 and $8.02. Shorts earn differently and aren't included.

Question 13

Is NICE ASMR's RPM high or low?

Accepted Answer

Low. At an estimated $2.12 per 1,000 long-form views, NICE ASMR's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on NICE ASMR's public channel information. Only NICE ASMR's team can see the real figures in YouTube Studio.

Who watches NICE ASMR?

Age and Gender

Top Geographies

RPM

NICE ASMR audience FAQ