Question 1

Who watches NME?

Accepted Answer

Nexlev estimates that NME's audience is mostly men (68.2%). The biggest age groups are 25–34 (28.3%) and 35–44 (24.4%), and 26.9% of viewers watch from the United States.

Question 2

Is NME's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 68.2% of viewers are men and 31.8% are women.

Question 3

How old are NME's viewers?

Accepted Answer

The largest group is 25–34 at 28.3%, followed by 35–44 at 24.4%. Viewers aged 13–17 make up an estimated 6.3%.

Question 4

Where are NME's viewers from?

Accepted Answer

The United States (26.9%), the United Kingdom (9.6%), India (5.4%), Germany (3.2%), Canada (2.9%), Australia (1.8%), the Philippines (1.4%), Indonesia (1.2%), Brazil (0.9%) and South Africa (0.5%). The other 46.1% watch from other countries.

Question 5

Which country watches NME the most?

Accepted Answer

The United States, with an estimated 26.9% of NME's viewers.

Question 6

What age group watches NME the most?

Accepted Answer

Viewers aged 25–44, an estimated 52.7% of the audience.

Question 7

Is NME's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 21.4% are under 25, 52.7% are 25–44 and 25.9% are 45 or older.

Question 8

How many of NME's viewers are under 18?

Accepted Answer

An estimated 6.3% of NME's viewers are aged 13–17, so about 93.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of NME's viewers are from the United States?

Accepted Answer

An estimated 26.9%, its biggest country.

Question 10

Is NME's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 26.9% of viewers; the other 73.1% watch from elsewhere, led by the United Kingdom and India.

Question 11

How much of NME's audience is in high-paying countries?

Accepted Answer

At least 44.4% of viewers watch from the United States, the United Kingdom, Germany, Canada and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is NME's RPM?

Accepted Answer

An estimated $2.52 per 1,000 long-form views, most likely between $0.76 and $6.60. Shorts earn differently and aren't included.

Question 13

Is NME's RPM high or low?

Accepted Answer

Low. At an estimated $2.52 per 1,000 long-form views, NME's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on NME's public channel information. Only NME's team can see the real figures in YouTube Studio.

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Who watches NME?

Is NME's audience mostly male or female?

How old are NME's viewers?

Where are NME's viewers from?

Predicting NME's audience

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NME audience FAQ

Who watches NME?

Is NME's audience mostly male or female?

How old are NME's viewers?

Where are NME's viewers from?

Which country watches NME the most?

What age group watches NME the most?

Is NME's audience young or old?

How many of NME's viewers are under 18?

What percentage of NME's viewers are from the United States?

Is NME's audience international?

How much of NME's audience is in high-paying countries?

What is NME's RPM?

Is NME's RPM high or low?

How accurate are these numbers?