Question 1

Who watches NOVA24?

Accepted Answer

Nexlev estimates that NOVA24's audience is a mix of men (59.1%) and women (40.9%). The biggest age groups are 65+ (35.1%) and 55–64 (20.7%), and 22.5% of viewers watch from Russia.

Question 2

Is NOVA24's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 59.1% of viewers are men and 40.9% are women.

Question 3

How old are NOVA24's viewers?

Accepted Answer

The largest group is 65+ at 35.1%, followed by 55–64 at 20.7%. Viewers aged 13–17 make up an estimated 1.0%.

Question 4

Where are NOVA24's viewers from?

Accepted Answer

Russia (22.5%), Ukraine (19.6%), Kazakhstan (10.8%), the United States (4.2%), Uzbekistan (2.8%), Germany (2.7%), the United Kingdom (0.5%), India (0.5%), Canada (0.3%) and Pakistan (0.2%). The other 35.9% watch from other countries.

Question 5

Which country watches NOVA24 the most?

Accepted Answer

Russia, with an estimated 22.5% of NOVA24's viewers.

Question 6

What age group watches NOVA24 the most?

Accepted Answer

Viewers aged 55+, an estimated 55.8% of the audience.

Question 7

Is NOVA24's audience young or old?

Accepted Answer

Mostly viewers aged 45 and over. An estimated 5.5% are under 25, 25.5% are 25–44 and 69.1% are 45 or older.

Question 8

How many of NOVA24's viewers are under 18?

Accepted Answer

An estimated 1.0% of NOVA24's viewers are aged 13–17, so about 99.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of NOVA24's viewers are from the United States?

Accepted Answer

An estimated 4.2%, its number 4 country after Russia, Ukraine and Kazakhstan.

Question 10

Is NOVA24's audience international?

Accepted Answer

Yes. Its biggest country, Russia, has an estimated 22.5% of viewers; the other 77.5% watch from elsewhere, led by Ukraine and Kazakhstan.

Question 11

How much of NOVA24's audience is in high-paying countries?

Accepted Answer

At least 7.7% of viewers watch from the United States, Germany, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is NOVA24's RPM?

Accepted Answer

An estimated $0.86 per 1,000 long-form views, most likely between $0.34 and $3.56. Shorts earn differently and aren't included.

Question 13

Is NOVA24's RPM high or low?

Accepted Answer

Low. At an estimated $0.86 per 1,000 long-form views, NOVA24's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on NOVA24's public channel information. Only NOVA24's team can see the real figures in YouTube Studio.

Who watches NOVA24?

Age and Gender

Top Geographies

RPM

NOVA24 audience FAQ