Which country watches NYT Cooking the most?

The United States, with an estimated 45.4% of NYT Cooking's viewers.

What age group watches NYT Cooking the most?

Viewers aged 25–44, an estimated 53.3% of the audience.

What is NYT Cooking's RPM?

An estimated $5.01 per 1,000 long-form views, most likely between $1.28 and $11.47. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on NYT Cooking's public channel information. Only NYT Cooking's team can see the real figures in YouTube Studio.

NYT CookingMonetized

@NYTCooking

1.4M subscribers
1.2K videos
288.6M views
United States
Joined Jan 9, 2019

All the food that’s fit to eat (yes, it’s an official New York Times production).

recipes
cooking
cooks
baking
bakes
recipe
kitchen
how-to

Who watches NYT Cooking?

Estimated gender, age, top countries and RPM for NYT Cooking, from Nexlev's audience model.

Who watches NYT Cooking? Estimated audience: 52.1% men, 53.3% aged 25–44 and 45.4% in the United States. Estimated long-form RPM: $5.01.

Age and Gender

Est. viewership

13-17 years

4.1%

18-24 years

10.6%

25-34 years

30.1%

35-44 years

23.2%

45-54 years

15.2%

55-64 years

8.7%

65+ years

8.2%

Top Geographies

Est. viewership

United States

45.4%

India

6.5%

United Kingdom

4.5%

Canada

3.3%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do NYT Cooking viewers want?

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NYT Cooking audience FAQ

Who watches NYT Cooking?

Nexlev estimates that NYT Cooking's audience is a mix of men (52.1%) and women (47.9%). The biggest age groups are 25–34 (30.1%) and 35–44 (23.2%), and 45.4% of viewers watch from the United States.

Is NYT Cooking's audience mostly male or female?

It's mixed. An estimated 52.1% of viewers are men and 47.9% are women.

How old are NYT Cooking's viewers?

The largest group is 25–34 at 30.1%, followed by 35–44 at 23.2%. Viewers aged 13–17 make up an estimated 4.1%.

Where are NYT Cooking's viewers from?

The United States (45.4%), India (6.5%), the United Kingdom (4.5%), Canada (3.3%), the Philippines (2.2%), Australia (1.0%), Germany (0.5%), Indonesia (0.4%), South Africa (0.3%) and Pakistan (0.3%). The other 35.6% watch from other countries.

Predicting NYT Cooking's audience

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