Question 1

Who watches Old Spice?

Accepted Answer

Nexlev estimates that Old Spice's audience is mostly men (79.2%). The biggest age groups are 65+ (26.0%) and 55–64 (20.2%), and 56.8% of viewers watch from the United States.

Question 2

Is Old Spice's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 79.2% of viewers are men and 20.8% are women.

Question 3

How old are Old Spice's viewers?

Accepted Answer

The largest group is 65+ at 26.0%, followed by 55–64 at 20.2%. Viewers aged 13–17 make up an estimated 3.0%.

Question 4

Where are Old Spice's viewers from?

Accepted Answer

The United States (56.8%), the United Kingdom (5.1%), Canada (3.7%), India (2.2%), Australia (1.9%), the Philippines (0.7%), Germany (0.5%), South Africa (0.4%), Indonesia (0.3%) and Brazil (0.2%). The other 28.1% watch from other countries.

Question 5

Which country watches Old Spice the most?

Accepted Answer

The United States, with an estimated 56.8% of Old Spice's viewers.

Question 6

What age group watches Old Spice the most?

Accepted Answer

Viewers aged 55+, an estimated 46.2% of the audience.

Question 7

Is Old Spice's audience young or old?

Accepted Answer

Mostly viewers aged 45 and over. An estimated 7.3% are under 25, 27.7% are 25–44 and 64.9% are 45 or older.

Question 8

How many of Old Spice's viewers are under 18?

Accepted Answer

An estimated 3.0% of Old Spice's viewers are aged 13–17, so about 97.0% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Old Spice's viewers are from the United States?

Accepted Answer

An estimated 56.8%, its biggest country.

Question 10

Is Old Spice's audience international?

Accepted Answer

Mostly not. An estimated 56.8% of viewers watch from the United States, and 43.2% from other countries, led by the United Kingdom and Canada.

Question 11

How much of Old Spice's audience is in high-paying countries?

Accepted Answer

At least 68.0% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Old Spice's RPM?

Accepted Answer

An estimated $5.89 per 1,000 long-form views, most likely between $1.86 and $12.23. Shorts earn differently and aren't included.

Question 13

Is Old Spice's RPM high or low?

Accepted Answer

Medium. At an estimated $5.89 per 1,000 long-form views, Old Spice's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Old Spice's public channel information. Only Old Spice's team can see the real figures in YouTube Studio.

Who watches Old Spice?

Age and Gender

Top Geographies

RPM

Old Spice audience FAQ