Which country watches One Direction the most?

The United States, with an estimated 30.2% of One Direction's viewers.

What age group watches One Direction the most?

Viewers aged 25–44, an estimated 55.3% of the audience.

What is One Direction's RPM?

An estimated $1.86 per 1,000 long-form views, most likely between $0.63 and $6.55. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on One Direction's public channel information. Only One Direction's team can see the real figures in YouTube Studio.

One DirectionMonetized

@onedirectionchannel

39.9M subscribers
423 videos
17B views
Joined Dec 3, 2010

#10YearsOf1D Listen to your favourite 1D songs here… https://1D.lnk.to/10YearsOf1DPlaylistsAY

one
direction
vevo
fireproof
story
of
my
life

Who watches One Direction?

Estimated gender, age, top countries and RPM for One Direction, from Nexlev's audience model.

Who watches One Direction? Estimated audience: 65.7% men, 55.3% aged 25–44 and 30.2% in the United States. Estimated long-form RPM: $1.86.

Age and Gender

Est. viewership

13-17 years

7.2%

18-24 years

13.1%

25-34 years

29.8%

35-44 years

25.5%

45-54 years

12.4%

55-64 years

6.8%

65+ years

5.2%

Top Geographies

Est. viewership

United States

30.2%

United Kingdom

6.2%

India

4.8%

Philippines

3.4%

Canada

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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One Direction audience FAQ

Who watches One Direction?

Nexlev estimates that One Direction's audience is mostly men (65.7%). The biggest age groups are 25–34 (29.8%) and 35–44 (25.5%), and 30.2% of viewers watch from the United States.

Is One Direction's audience mostly male or female?

Mostly male. An estimated 65.7% of viewers are men and 34.3% are women.

How old are One Direction's viewers?

The largest group is 25–34 at 29.8%, followed by 35–44 at 25.5%. Viewers aged 13–17 make up an estimated 7.2%.

Where are One Direction's viewers from?

The United States (30.2%), the United Kingdom (6.2%), India (4.8%), the Philippines (3.4%), Canada (2.4%), Brazil (1.7%), Indonesia (1.5%), Germany (1.5%), Australia (1.1%) and South Africa (0.7%). The other 46.5% watch from other countries.

Predicting One Direction's audience

Reading the channel's recent videos…

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