Question 1

Who watches Only Desi?

Accepted Answer

Nexlev estimates that Only Desi's audience is mostly men (71.5%). The biggest age groups are 25–34 (38.5%) and 18–24 (23.4%), and 50.1% of viewers watch from India.

Question 2

Is Only Desi's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 71.5% of viewers are men and 28.5% are women.

Question 3

How old are Only Desi's viewers?

Accepted Answer

The largest group is 25–34 at 38.5%, followed by 18–24 at 23.4%. Viewers aged 13–17 make up an estimated 5.5%.

Question 4

Where are Only Desi's viewers from?

Accepted Answer

India (50.1%), Pakistan (7.3%), the United States (5.9%), the United Kingdom (1.5%), the Philippines (1.0%), Bangladesh (0.9%), Indonesia (0.8%), Canada (0.7%), Nepal (0.5%) and Brazil (0.4%). The other 30.9% watch from other countries.

Question 5

Which country watches Only Desi the most?

Accepted Answer

India, with an estimated 50.1% of Only Desi's viewers.

Question 6

What age group watches Only Desi the most?

Accepted Answer

Viewers aged 18–34, an estimated 61.9% of the audience.

Question 7

Is Only Desi's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 28.9% are under 25, 57.5% are 25–44 and 13.5% are 45 or older.

Question 8

How many of Only Desi's viewers are under 18?

Accepted Answer

An estimated 5.5% of Only Desi's viewers are aged 13–17, so about 94.5% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Only Desi's viewers are from the United States?

Accepted Answer

An estimated 5.9%, its number 3 country after India and Pakistan.

Question 10

Is Only Desi's audience international?

Accepted Answer

Mostly not. An estimated 50.1% of viewers watch from India, and 49.9% from other countries, led by Pakistan and the United States.

Question 11

How much of Only Desi's audience is in high-paying countries?

Accepted Answer

At least 8.1% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Only Desi's RPM?

Accepted Answer

An estimated $0.49 per 1,000 long-form views, most likely between $0.18 and $6.31. Shorts earn differently and aren't included.

Question 13

Is Only Desi's RPM high or low?

Accepted Answer

Low. At an estimated $0.49 per 1,000 long-form views, Only Desi's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Only Desi's public channel information. Only Only Desi's team can see the real figures in YouTube Studio.

Who watches Only Desi?

Age and Gender

Top Geographies

RPM

Only Desi audience FAQ