Question 1

Who watches Funko?

Accepted Answer

Nexlev estimates that Funko's audience is mostly men (64.0%). The biggest age groups are 25–34 (37.9%) and 35–44 (27.5%), and 33.8% of viewers watch from the United States.

Question 2

Is Funko's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 64.0% of viewers are men and 36.0% are women.

Question 3

How old are Funko's viewers?

Accepted Answer

The largest group is 25–34 at 37.9%, followed by 35–44 at 27.5%. Viewers aged 13–17 make up an estimated 6.6%.

Question 4

Where are Funko's viewers from?

Accepted Answer

The United States (33.8%), India (4.1%), the United Kingdom (3.2%), the Philippines (3.1%), Brazil (2.8%), Indonesia (2.1%), Canada (1.2%), Mexico (1.0%), Germany (0.7%) and Vietnam (0.5%). The other 47.4% watch from other countries.

Question 5

Which country watches Funko the most?

Accepted Answer

The United States, with an estimated 33.8% of Funko's viewers.

Question 6

What age group watches Funko the most?

Accepted Answer

Viewers aged 25–44, an estimated 65.4% of the audience.

Question 7

Is Funko's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 19.2% are under 25, 65.4% are 25–44 and 15.4% are 45 or older.

Question 8

How many of Funko's viewers are under 18?

Accepted Answer

An estimated 6.6% of Funko's viewers are aged 13–17, so about 93.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Funko's viewers are from the United States?

Accepted Answer

An estimated 33.8%, its biggest country.

Question 10

Is Funko's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 33.8% of viewers; the other 66.2% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Funko's audience is in high-paying countries?

Accepted Answer

At least 38.9% of viewers watch from the United States, the United Kingdom, Canada and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Funko's RPM?

Accepted Answer

An estimated $2.17 per 1,000 long-form views, most likely between $0.52 and $6.75. Shorts earn differently and aren't included.

Question 13

Is Funko's RPM high or low?

Accepted Answer

Low. At an estimated $2.17 per 1,000 long-form views, Funko's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Funko's public channel information. Only Funko's team can see the real figures in YouTube Studio.

Who watches Funko?

Age and Gender

Top Geographies

RPM

Funko audience FAQ