Which country watches Peacock the most?

The United States, with an estimated 50.3% of Peacock's viewers.

What age group watches Peacock the most?

Viewers aged 25–44, an estimated 58.0% of the audience.

What is Peacock's RPM?

An estimated $3.44 per 1,000 long-form views, most likely between $0.84 and $9.97. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Peacock's public channel information. Only Peacock's team can see the real figures in YouTube Studio.

PeacockMonetized

@peacock

3.5M subscribers
73.9K videos
6.2B views
United States
Joined Sep 11, 2019

The only way forward is back. #TheGoodDaughter is now streaming on Peacock.

Who watches Peacock?

Estimated gender, age, top countries and RPM for Peacock, from Nexlev's audience model.

Who watches Peacock? Estimated audience: 61.3% men, 58.0% aged 25–44 and 50.3% in the United States. Estimated long-form RPM: $3.44.

Age and Gender

Est. viewership

13-17 years

7.6%

18-24 years

10.4%

25-34 years

35.1%

35-44 years

22.9%

45-54 years

11.5%

55-64 years

6.5%

65+ years

Top Geographies

Est. viewership

United States

50.3%

United Kingdom

5.3%

India

2.9%

Canada

2.9%

Philippines

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do Peacock viewers want?

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Peacock audience FAQ

Who watches Peacock?

Nexlev estimates that Peacock's audience is mostly men (61.3%). The biggest age groups are 25–34 (35.1%) and 35–44 (22.9%), and 50.3% of viewers watch from the United States.

Is Peacock's audience mostly male or female?

Mostly male. An estimated 61.3% of viewers are men and 38.7% are women.

How old are Peacock's viewers?

The largest group is 25–34 at 35.1%, followed by 35–44 at 22.9%. Viewers aged 13–17 make up an estimated 7.6%.

Where are Peacock's viewers from?

The United States (50.3%), the United Kingdom (5.3%), India (2.9%), Canada (2.9%), the Philippines (2.5%), Germany (1.5%), Australia (1.1%), Indonesia (0.6%), South Africa (0.4%) and Brazil (0.3%). The other 32.2% watch from other countries.

Predicting Peacock's audience

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Peacock is #3,593 in the United States by subscribers, among the top YouTube channels Nexlev tracks.

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