Which country watches PicPay the most?

Brazil, with an estimated 84.3% of PicPay's viewers.

What age group watches PicPay the most?

Viewers aged 25–44, an estimated 56.2% of the audience.

What is PicPay's RPM?

An estimated $1.49 per 1,000 long-form views, most likely between $0.64 and $8.12. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on PicPay's public channel information. Only PicPay's team can see the real figures in YouTube Studio.

PicPayMonetized

@PicPay

882K subscribers
141 videos
365.1M views
Brazil
Joined Oct 10, 2012

70 milhões de brasileiros já escolheram o PicPay. Abra sua conta e resolva tudo da sua vida financeira no mesmo lugar: cartão de crédito, investimento, pix e muito mais. PicPay. Seu próximo banco. 💚

Picpay

Who watches PicPay?

Estimated gender, age, top countries and RPM for PicPay, from Nexlev's audience model.

Who watches PicPay? Estimated audience: 75.0% men, 56.2% aged 25–44 and 84.3% in Brazil. Estimated long-form RPM: $1.49.

Age and Gender

Est. viewership

13-17 years

9.3%

18-24 years

10.6%

25-34 years

27.6%

35-44 years

28.6%

45-54 years

15%

55-64 years

5.3%

65+ years

3.5%

Top Geographies

Est. viewership

Brazil

84.3%

United States

0.6%

India

0.4%

Mexico

0.3%

Indonesia

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

What do PicPay viewers want?

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PicPay audience FAQ

Who watches PicPay?

Nexlev estimates that PicPay's audience is mostly men (75.0%). The biggest age groups are 35–44 (28.6%) and 25–34 (27.6%), and 84.3% of viewers watch from Brazil.

Is PicPay's audience mostly male or female?

Mostly male. An estimated 75.0% of viewers are men and 25.0% are women.

How old are PicPay's viewers?

The largest group is 35–44 at 28.6%, followed by 25–34 at 27.6%. Viewers aged 13–17 make up an estimated 9.3%.

Where are PicPay's viewers from?

Brazil (84.3%), the United States (0.6%), India (0.4%), Mexico (0.3%), Indonesia (0.2%), France (0.2%), Argentina (0.1%), Algeria (0.1%), Vietnam (0.1%) and Spain (0.1%). The other 13.6% watch from other countries.

Predicting PicPay's audience

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Top Brazil channels near PicPay

PicPay is #5,491 in Brazil by subscribers, among the top YouTube channels Nexlev tracks.

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