Question 1

Who watches PLUG TV?

Accepted Answer

Nexlev estimates that PLUG TV's audience is mostly men (72.4%). The biggest age groups are 25–34 (28.1%) and 35–44 (22.4%), and 16.1% of viewers watch from Nigeria.

Question 2

Is PLUG TV's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 72.4% of viewers are men and 27.6% are women.

Question 3

How old are PLUG TV's viewers?

Accepted Answer

The largest group is 25–34 at 28.1%, followed by 35–44 at 22.4%. Viewers aged 13–17 make up an estimated 2.3%.

Question 4

Where are PLUG TV's viewers from?

Accepted Answer

Nigeria (16.1%), the United States (13.2%), Kenya (9.8%), South Africa (7.5%), India (3.4%), the United Kingdom (3.3%), Canada (1.5%), the Philippines (0.9%), Ethiopia (0.9%) and Pakistan (0.8%). The other 42.6% watch from other countries.

Question 5

Which country watches PLUG TV the most?

Accepted Answer

Nigeria, with an estimated 16.1% of PLUG TV's viewers.

Question 6

What age group watches PLUG TV the most?

Accepted Answer

Viewers aged 25–44, an estimated 50.5% of the audience.

Question 7

Is PLUG TV's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 12.3% are under 25, 50.5% are 25–44 and 37.2% are 45 or older.

Question 8

How many of PLUG TV's viewers are under 18?

Accepted Answer

An estimated 2.3% of PLUG TV's viewers are aged 13–17, so about 97.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of PLUG TV's viewers are from the United States?

Accepted Answer

An estimated 13.2%, its number 2 country after Nigeria.

Question 10

Is PLUG TV's audience international?

Accepted Answer

Yes. Its biggest country, Nigeria, has an estimated 16.1% of viewers; the other 83.9% watch from elsewhere, led by the United States and Kenya.

Question 11

How much of PLUG TV's audience is in high-paying countries?

Accepted Answer

At least 18.0% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is PLUG TV's RPM?

Accepted Answer

An estimated $1.65 per 1,000 long-form views, most likely between $0.51 and $4.80. Shorts earn differently and aren't included.

Question 13

Is PLUG TV's RPM high or low?

Accepted Answer

Low. At an estimated $1.65 per 1,000 long-form views, PLUG TV's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on PLUG TV's public channel information. Only PLUG TV's team can see the real figures in YouTube Studio.

Who watches PLUG TV?

Age and Gender

Top Geographies

RPM

PLUG TV audience FAQ