Question 1

Who watches Prime Post?

Accepted Answer

Nexlev estimates that Prime Post's audience is mostly men (81.1%). The biggest age groups are 25–34 (36.9%) and 35–44 (20.1%), and 87.6% of viewers watch from India.

Question 2

Is Prime Post's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 81.1% of viewers are men and 18.9% are women.

Question 3

How old are Prime Post's viewers?

Accepted Answer

The largest group is 25–34 at 36.9%, followed by 35–44 at 20.1%. Viewers aged 13–17 make up an estimated 2.3%.

Question 4

Where are Prime Post's viewers from?

Accepted Answer

India (87.6%), Pakistan (0.9%), Bangladesh (0.8%), the United States (0.8%), Nepal (0.4%), the United Kingdom (0.1%), Indonesia (0.1%), the Philippines (0.1%), Canada (0.1%) and Uzbekistan (0.1%). The other 9.2% watch from other countries.

Question 5

Which country watches Prime Post the most?

Accepted Answer

India, with an estimated 87.6% of Prime Post's viewers.

Question 6

What age group watches Prime Post the most?

Accepted Answer

Viewers aged 25–44, an estimated 57.0% of the audience.

Question 7

Is Prime Post's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 18.9% are under 25, 57.0% are 25–44 and 24.1% are 45 or older.

Question 8

How many of Prime Post's viewers are under 18?

Accepted Answer

An estimated 2.3% of Prime Post's viewers are aged 13–17, so about 97.7% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Prime Post's viewers are from the United States?

Accepted Answer

An estimated 0.8%, its number 4 country after India, Pakistan and Bangladesh.

Question 10

Is Prime Post's audience international?

Accepted Answer

Mostly not. An estimated 87.6% of viewers watch from India, and 12.4% from other countries, led by Pakistan and Bangladesh.

Question 11

How much of Prime Post's audience is in high-paying countries?

Accepted Answer

At least 1.0% of viewers watch from the United States, the United Kingdom and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Prime Post's RPM?

Accepted Answer

An estimated $0.29 per 1,000 long-form views, most likely between $0.12 and $7.10. Shorts earn differently and aren't included.

Question 13

Is Prime Post's RPM high or low?

Accepted Answer

Low. At an estimated $0.29 per 1,000 long-form views, Prime Post's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Prime Post's public channel information. Only Prime Post's team can see the real figures in YouTube Studio.

Who watches Prime Post?

Age and Gender

Top Geographies

RPM

Prime Post audience FAQ