PU4LYF Entertainment Pvt. Ltd Originally known as PSYCHO.unit, PU4LYF was founded in 2005 by visionary producer, entrepreneur, and rapper Charles John Macallum @ Rabbit Mac, with a mission to redefine Malaysia’s music and creative landscape. What began as a record label has evolved into a full-fledged production powerhouse, spanning music, video, audio, publishing, movie promotions, and creative agency services. From chart-topping tracks to cinematic visuals and brand storytelling, PU4LYF continues to push boundaries in every direction. With thousands of organic followers across the globe, PU4LYF has built a loyal community that fuels every release. The label has launched major solo careers, sparked unforgettable collaborations, and made waves in the global Indian music scene. Today, PU4LYF stands as a cultural force shaping trends, creating impact, and delivering powerful content that resonates across borders and a brand that remains, FOR LIFE. #PU4LYF PSYCHO.unit FOR LIFE.