Question 1

Who watches Rai?

Accepted Answer

Nexlev estimates that Rai's audience is a mix of men (57.8%) and women (42.2%). The biggest age groups are 65+ (29.4%) and 55–64 (19.8%), and 80.7% of viewers watch from Italy.

Question 2

Is Rai's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 57.8% of viewers are men and 42.2% are women.

Question 3

How old are Rai's viewers?

Accepted Answer

The largest group is 65+ at 29.4%, followed by 55–64 at 19.8%. Viewers aged 13–17 make up an estimated 5.1%.

Question 4

Where are Rai's viewers from?

Accepted Answer

Italy (80.7%), the United States (1.9%), Germany (0.8%), Brazil (0.6%), India (0.6%), Mexico (0.3%), Canada (0.2%), the United Kingdom (0.2%), Indonesia (0.2%) and France (0.2%). The other 14.2% watch from other countries.

Question 5

Which country watches Rai the most?

Accepted Answer

Italy, with an estimated 80.7% of Rai's viewers.

Question 6

What age group watches Rai the most?

Accepted Answer

Viewers aged 55+, an estimated 49.2% of the audience.

Question 7

Is Rai's audience young or old?

Accepted Answer

Mostly viewers aged 45 and over. An estimated 10.4% are under 25, 23.8% are 25–44 and 65.7% are 45 or older.

Question 8

How many of Rai's viewers are under 18?

Accepted Answer

An estimated 5.1% of Rai's viewers are aged 13–17, so about 94.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Rai's viewers are from the United States?

Accepted Answer

An estimated 1.9%, its number 2 country after Italy.

Question 10

Is Rai's audience international?

Accepted Answer

Mostly not. An estimated 80.7% of viewers watch from Italy, and 19.3% from other countries, led by the United States and Germany.

Question 11

How much of Rai's audience is in high-paying countries?

Accepted Answer

At least 3.1% of viewers watch from the United States, Germany, Canada and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Rai's RPM?

Accepted Answer

An estimated $2.42 per 1,000 long-form views, most likely between $0.84 and $7.78. Shorts earn differently and aren't included.

Question 13

Is Rai's RPM high or low?

Accepted Answer

Low. At an estimated $2.42 per 1,000 long-form views, Rai's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Rai's public channel information. Only Rai's team can see the real figures in YouTube Studio.

Who watches Rai?

Age and Gender

Top Geographies

RPM

Rai audience FAQ

Who watches Rai?

Is Rai's audience mostly male or female?

How old are Rai's viewers?

Where are Rai's viewers from?

Predicting Rai's audience

Top Italy channels near Rai

More free YouTube tools

Age and Gender

Top Geographies

RPM

Rai audience FAQ

Who watches Rai?

Is Rai's audience mostly male or female?

How old are Rai's viewers?

Where are Rai's viewers from?

Which country watches Rai the most?

What age group watches Rai the most?

Is Rai's audience young or old?

How many of Rai's viewers are under 18?

What percentage of Rai's viewers are from the United States?

Is Rai's audience international?

How much of Rai's audience is in high-paying countries?

What is Rai's RPM?

Is Rai's RPM high or low?

How accurate are these numbers?