Question 1

Who watches Rainbow ASMR?

Accepted Answer

Nexlev estimates that Rainbow ASMR's audience is mostly women (61.0%). The biggest age groups are 25–34 (46.1%) and 35–44 (28.0%), and 16.1% of viewers watch from India.

Question 2

Is Rainbow ASMR's audience mostly male or female?

Accepted Answer

Mostly female. An estimated 61.0% of viewers are women and 39.0% are men.

Question 3

How old are Rainbow ASMR's viewers?

Accepted Answer

The largest group is 25–34 at 46.1%, followed by 35–44 at 28.0%. Viewers aged 13–17 make up an estimated 3.9%.

Question 4

Where are Rainbow ASMR's viewers from?

Accepted Answer

India (16.1%), the United States (9.1%), Indonesia (7.5%), Brazil (6.0%), Bangladesh (2.4%), Pakistan (1.7%), the Philippines (1.7%), Vietnam (1.4%), the United Kingdom (1.0%) and Mexico (0.9%). The other 52.2% watch from other countries.

Question 5

Which country watches Rainbow ASMR the most?

Accepted Answer

India, with an estimated 16.1% of Rainbow ASMR's viewers.

Question 6

What age group watches Rainbow ASMR the most?

Accepted Answer

Viewers aged 25–44, an estimated 74.1% of the audience.

Question 7

Is Rainbow ASMR's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 13.9% are under 25, 74.1% are 25–44 and 12.2% are 45 or older.

Question 8

How many of Rainbow ASMR's viewers are under 18?

Accepted Answer

An estimated 3.9% of Rainbow ASMR's viewers are aged 13–17, so about 96.1% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Rainbow ASMR's viewers are from the United States?

Accepted Answer

An estimated 9.1%, its number 2 country after India.

Question 10

Is Rainbow ASMR's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 16.1% of viewers; the other 83.9% watch from elsewhere, led by the United States and Indonesia.

Question 11

How much of Rainbow ASMR's audience is in high-paying countries?

Accepted Answer

At least 10.1% of viewers watch from the United States and the United Kingdom, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Rainbow ASMR's RPM?

Accepted Answer

An estimated $0.96 per 1,000 long-form views, most likely between $0.33 and $5.96. Shorts earn differently and aren't included.

Question 13

Is Rainbow ASMR's RPM high or low?

Accepted Answer

Low. At an estimated $0.96 per 1,000 long-form views, Rainbow ASMR's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Rainbow ASMR's public channel information. Only Rainbow ASMR's team can see the real figures in YouTube Studio.

Who watches Rainbow ASMR?

Age and Gender

Top Geographies

RPM

Rainbow ASMR audience FAQ