Question 1

Who watches Reader's Digest?

Accepted Answer

Nexlev estimates that Reader's Digest's audience is a mix of men (45.5%) and women (54.5%). The biggest age groups are 25–34 (26.8%) and 35–44 (23.2%), and 37.8% of viewers watch from the United States.

Question 2

Is Reader's Digest's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 54.5% of viewers are women and 45.5% are men.

Question 3

How old are Reader's Digest's viewers?

Accepted Answer

The largest group is 25–34 at 26.8%, followed by 35–44 at 23.2%. Viewers aged 13–17 make up an estimated 3.2%.

Question 4

Where are Reader's Digest's viewers from?

Accepted Answer

The United States (37.8%), India (6.8%), the United Kingdom (4.4%), the Philippines (3.0%), Canada (2.9%), South Africa (1.0%), Australia (0.9%), Indonesia (0.8%), Germany (0.6%) and Brazil (0.4%). The other 41.3% watch from other countries.

Question 5

Which country watches Reader's Digest the most?

Accepted Answer

The United States, with an estimated 37.8% of Reader's Digest's viewers.

Question 6

What age group watches Reader's Digest the most?

Accepted Answer

Viewers aged 25–44, an estimated 50.0% of the audience.

Question 7

Is Reader's Digest's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 12.4% are under 25, 50.0% are 25–44 and 37.6% are 45 or older.

Question 8

How many of Reader's Digest's viewers are under 18?

Accepted Answer

An estimated 3.2% of Reader's Digest's viewers are aged 13–17, so about 96.8% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of Reader's Digest's viewers are from the United States?

Accepted Answer

An estimated 37.8%, its biggest country.

Question 10

Is Reader's Digest's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 37.8% of viewers; the other 62.2% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of Reader's Digest's audience is in high-paying countries?

Accepted Answer

At least 46.6% of viewers watch from the United States, the United Kingdom, Canada, Australia and Germany, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is Reader's Digest's RPM?

Accepted Answer

An estimated $3.33 per 1,000 long-form views, most likely between $1.00 and $9.15. Shorts earn differently and aren't included.

Question 13

Is Reader's Digest's RPM high or low?

Accepted Answer

Medium. At an estimated $3.33 per 1,000 long-form views, Reader's Digest's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on Reader's Digest's public channel information. Only Reader's Digest's team can see the real figures in YouTube Studio.

Who watches Reader's Digest?

Age and Gender

Top Geographies

RPM

Reader's Digest audience FAQ