Question 1

Who watches RUOK?

Accepted Answer

Nexlev estimates that RUOK's audience is mostly men (73.0%). The biggest age groups are 25–34 (37.3%) and 35–44 (22.5%), and 23.0% of viewers watch from the United States.

Question 2

Is RUOK's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 73.0% of viewers are men and 27.0% are women.

Question 3

How old are RUOK's viewers?

Accepted Answer

The largest group is 25–34 at 37.3%, followed by 35–44 at 22.5%. Viewers aged 13–17 make up an estimated 9.1%.

Question 4

Where are RUOK's viewers from?

Accepted Answer

The United States (23.0%), India (4.5%), the United Kingdom (3.5%), the Philippines (3.2%), Indonesia (2.8%), Germany (2.5%), Brazil (1.4%), Canada (1.4%), Mexico (0.8%) and Poland (0.8%). The other 56.1% watch from other countries.

Question 5

Which country watches RUOK the most?

Accepted Answer

The United States, with an estimated 23.0% of RUOK's viewers.

Question 6

What age group watches RUOK the most?

Accepted Answer

Viewers aged 25–44, an estimated 59.8% of the audience.

Question 7

Is RUOK's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 24.8% are under 25, 59.8% are 25–44 and 15.4% are 45 or older.

Question 8

How many of RUOK's viewers are under 18?

Accepted Answer

An estimated 9.1% of RUOK's viewers are aged 13–17, so about 90.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of RUOK's viewers are from the United States?

Accepted Answer

An estimated 23.0%, its biggest country.

Question 10

Is RUOK's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 23.0% of viewers; the other 77.0% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of RUOK's audience is in high-paying countries?

Accepted Answer

At least 30.4% of viewers watch from the United States, the United Kingdom, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is RUOK's RPM?

Accepted Answer

An estimated $1.52 per 1,000 long-form views, most likely between $0.45 and $5.99. Shorts earn differently and aren't included.

Question 13

Is RUOK's RPM high or low?

Accepted Answer

Low. At an estimated $1.52 per 1,000 long-form views, RUOK's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on RUOK's public channel information. Only RUOK's team can see the real figures in YouTube Studio.

Who watches RUOK?

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RPM

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Who watches RUOK?

Is RUOK's audience mostly male or female?

How old are RUOK's viewers?

Where are RUOK's viewers from?

Predicting RUOK's audience

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RUOK audience FAQ

Who watches RUOK?

Is RUOK's audience mostly male or female?

How old are RUOK's viewers?

Where are RUOK's viewers from?

Which country watches RUOK the most?

What age group watches RUOK the most?

Is RUOK's audience young or old?

How many of RUOK's viewers are under 18?

What percentage of RUOK's viewers are from the United States?

Is RUOK's audience international?

How much of RUOK's audience is in high-paying countries?

What is RUOK's RPM?

Is RUOK's RPM high or low?

How accurate are these numbers?