Which country watches Ruth B. the most?

The United States, with an estimated 24.7% of Ruth B.'s viewers.

What age group watches Ruth B. the most?

Viewers aged 25–44, an estimated 56.6% of the audience.

What is Ruth B.'s RPM?

An estimated $1.33 per 1,000 long-form views, most likely between $0.36 and $6.08. Shorts earn differently and aren't included.

How accurate are these numbers?

They're estimates from Nexlev's audience model, based on Ruth B.'s public channel information. Only Ruth B.'s team can see the real figures in YouTube Studio.

Ruth B.

@RuthB

2.1M subscribers
207 videos
1.1B views
United States
Joined Aug 18, 2014

My new album Peace To Make is out now! 💞 Ruth B makes music that feels like coming home — honest, cinematic, and quietly powerful. From “Lost Boy” to the global hit “Dandelions,” she’s built a world rooted in emotion, storytelling, and stillness. Born in Edmonton, Canada to Ethiopian parents, Ruth began writing songs as a teen — turning her piano into a diary and her phone into her first stage. Now with 8.6 billion+ streams and fans around the world, she continues to lead with truth and intention.

ruthb
lost
boy
ruth
b
canadian
singer
pop

Who watches Ruth B.?

Estimated gender, age, top countries and RPM for Ruth B., from Nexlev's audience model.

Who watches Ruth B.? Estimated audience: 52.3% women, 56.6% aged 25–44 and 24.7% in the United States. Estimated long-form RPM: $1.33.

Age and Gender

Est. viewership

13-17 years

5.4%

18-24 years

9.5%

25-34 years

27%

35-44 years

29.6%

45-54 years

12.9%

55-64 years

8.3%

65+ years

7.3%

Top Geographies

Est. viewership

United States

24.7%

India

4.3%

Philippines

3.9%

United Kingdom

3.2%

Brazil

RPM

Revenue / 1K views

Estimates from Nexlev's audience model, not YouTube Studio data.

Channel Analysis

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Ruth B. audience FAQ

Who watches Ruth B.?

Nexlev estimates that Ruth B.'s audience is a mix of men (47.7%) and women (52.3%). The biggest age groups are 35–44 (29.6%) and 25–34 (27.0%), and 24.7% of viewers watch from the United States.

Is Ruth B.'s audience mostly male or female?

It's mixed. An estimated 52.3% of viewers are women and 47.7% are men.

How old are Ruth B.'s viewers?

The largest group is 35–44 at 29.6%, followed by 25–34 at 27.0%. Viewers aged 13–17 make up an estimated 5.4%.

Where are Ruth B.'s viewers from?

The United States (24.7%), India (4.3%), the Philippines (3.9%), the United Kingdom (3.2%), Brazil (2.5%), Indonesia (1.9%), Canada (1.8%), Germany (1.4%), South Africa (0.7%) and Australia (0.6%). The other 55.0% watch from other countries.

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Ruth B. is #6,820 in the United States by subscribers, among the top YouTube channels Nexlev tracks.

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