Question 1

Who watches S2TV?

Accepted Answer

Nexlev estimates that S2TV's audience is mostly men (79.5%). The biggest age groups are 25–34 (42.2%) and 18–24 (27.0%), and 32.8% of viewers watch from India.

Question 2

Is S2TV's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 79.5% of viewers are men and 20.5% are women.

Question 3

How old are S2TV's viewers?

Accepted Answer

The largest group is 25–34 at 42.2%, followed by 18–24 at 27.0%. Viewers aged 13–17 make up an estimated 5.1%.

Question 4

Where are S2TV's viewers from?

Accepted Answer

India (32.8%), the United States (10.0%), Pakistan (3.0%), the Philippines (2.6%), Indonesia (1.9%), Bangladesh (1.4%), the United Kingdom (1.3%), Brazil (1.2%), Germany (0.6%) and Canada (0.5%). The other 44.7% watch from other countries.

Question 5

Which country watches S2TV the most?

Accepted Answer

India, with an estimated 32.8% of S2TV's viewers.

Question 6

What age group watches S2TV the most?

Accepted Answer

Viewers aged 18–34, an estimated 69.2% of the audience.

Question 7

Is S2TV's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 32.1% are under 25, 58.1% are 25–44 and 9.9% are 45 or older.

Question 8

How many of S2TV's viewers are under 18?

Accepted Answer

An estimated 5.1% of S2TV's viewers are aged 13–17, so about 94.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of S2TV's viewers are from the United States?

Accepted Answer

An estimated 10.0%, its number 2 country after India.

Question 10

Is S2TV's audience international?

Accepted Answer

Yes. Its biggest country, India, has an estimated 32.8% of viewers; the other 67.2% watch from elsewhere, led by the United States and Pakistan.

Question 11

How much of S2TV's audience is in high-paying countries?

Accepted Answer

At least 12.4% of viewers watch from the United States, the United Kingdom, Germany and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is S2TV's RPM?

Accepted Answer

An estimated $0.79 per 1,000 long-form views, most likely between $0.23 and $7.51. Shorts earn differently and aren't included.

Question 13

Is S2TV's RPM high or low?

Accepted Answer

Low. At an estimated $0.79 per 1,000 long-form views, S2TV's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on S2TV's public channel information. Only S2TV's team can see the real figures in YouTube Studio.

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Who watches S2TV?

Is S2TV's audience mostly male or female?

How old are S2TV's viewers?

Where are S2TV's viewers from?

Predicting S2TV's audience

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Age and Gender

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S2TV audience FAQ

Who watches S2TV?

Is S2TV's audience mostly male or female?

How old are S2TV's viewers?

Where are S2TV's viewers from?

Which country watches S2TV the most?

What age group watches S2TV the most?

Is S2TV's audience young or old?

How many of S2TV's viewers are under 18?

What percentage of S2TV's viewers are from the United States?

Is S2TV's audience international?

How much of S2TV's audience is in high-paying countries?

What is S2TV's RPM?

Is S2TV's RPM high or low?

How accurate are these numbers?