SAAR Records is the first historic Italian record company. Founded in 1958 by Walter Guertler, it is now led by his son Boris, who steered it into the new millennium, albeit always respecting the tradition that characterized it for 60 years and that saw it create and develop some the most important brands and repertoires of Italian music, labels such as Celson, Music, Jolly, Joker, Signal, UP (Superstereo UP International), Lotus, Harmony, etc ... and artists such as Adriano Celentano and Tony Dallara (protagonist of the latest commercial of Coca-Cola with the famous song Come Prima), but also Nicola Di Bari, Enzo Jannacci, Fausto Leali, Luigi Tenco, Franco Battiato, Fabio Concato and many others.