Question 1

Who watches SAM SMITH?

Accepted Answer

Nexlev estimates that SAM SMITH's audience is a mix of men (56.9%) and women (43.1%). The biggest age groups are 25–34 (36.8%) and 35–44 (21.5%), and 23.3% of viewers watch from the United States.

Question 2

Is SAM SMITH's audience mostly male or female?

Accepted Answer

It's mixed. An estimated 56.9% of viewers are men and 43.1% are women.

Question 3

How old are SAM SMITH's viewers?

Accepted Answer

The largest group is 25–34 at 36.8%, followed by 35–44 at 21.5%. Viewers aged 13–17 make up an estimated 7.6%.

Question 4

Where are SAM SMITH's viewers from?

Accepted Answer

The United States (23.3%), India (6.5%), the United Kingdom (4.2%), the Philippines (3.9%), Brazil (2.3%), Canada (2.2%), Germany (2.0%), Indonesia (2.0%), Mexico (1.0%) and Australia (0.7%). The other 51.9% watch from other countries.

Question 5

Which country watches SAM SMITH the most?

Accepted Answer

The United States, with an estimated 23.3% of SAM SMITH's viewers.

Question 6

What age group watches SAM SMITH the most?

Accepted Answer

Viewers aged 25–44, an estimated 58.3% of the audience.

Question 7

Is SAM SMITH's audience young or old?

Accepted Answer

Mostly adults aged 25–44. An estimated 22.3% are under 25, 58.3% are 25–44 and 19.5% are 45 or older.

Question 8

How many of SAM SMITH's viewers are under 18?

Accepted Answer

An estimated 7.6% of SAM SMITH's viewers are aged 13–17, so about 92.4% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SAM SMITH's viewers are from the United States?

Accepted Answer

An estimated 23.3%, its biggest country.

Question 10

Is SAM SMITH's audience international?

Accepted Answer

Yes. Its biggest country, the United States, has an estimated 23.3% of viewers; the other 76.7% watch from elsewhere, led by India and the United Kingdom.

Question 11

How much of SAM SMITH's audience is in high-paying countries?

Accepted Answer

At least 32.4% of viewers watch from the United States, the United Kingdom, Canada, Germany and Australia, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SAM SMITH's RPM?

Accepted Answer

An estimated $1.32 per 1,000 long-form views, most likely between $0.44 and $6.41. Shorts earn differently and aren't included.

Question 13

Is SAM SMITH's RPM high or low?

Accepted Answer

Low. At an estimated $1.32 per 1,000 long-form views, SAM SMITH's RPM is low on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SAM SMITH's public channel information. Only SAM SMITH's team can see the real figures in YouTube Studio.

Who watches SAM SMITH?

Age and Gender

Top Geographies

RPM

SAM SMITH audience FAQ