Question 1

Who watches SBS6?

Accepted Answer

Nexlev estimates that SBS6's audience is mostly men (67.8%). The biggest age groups are 35–44 (23.8%) and 25–34 (21.1%), and 22.0% of viewers watch from the Netherlands.

Question 2

Is SBS6's audience mostly male or female?

Accepted Answer

Mostly male. An estimated 67.8% of viewers are men and 32.2% are women.

Question 3

How old are SBS6's viewers?

Accepted Answer

The largest group is 35–44 at 23.8%, followed by 25–34 at 21.1%. Viewers aged 13–17 make up an estimated 5.1%.

Question 4

Where are SBS6's viewers from?

Accepted Answer

The Netherlands (22.0%), the United States (11.0%), Germany (7.5%), the United Kingdom (3.9%), India (3.1%), Australia (1.8%), Canada (1.8%), Indonesia (1.1%), Brazil (1.1%) and the Philippines (0.9%). The other 45.7% watch from other countries.

Question 5

Which country watches SBS6 the most?

Accepted Answer

The Netherlands, with an estimated 22.0% of SBS6's viewers.

Question 6

What age group watches SBS6 the most?

Accepted Answer

Viewers aged 25–44, an estimated 44.9% of the audience.

Question 7

Is SBS6's audience young or old?

Accepted Answer

It leans toward adults aged 25–44. An estimated 13.4% are under 25, 44.9% are 25–44 and 41.7% are 45 or older.

Question 8

How many of SBS6's viewers are under 18?

Accepted Answer

An estimated 5.1% of SBS6's viewers are aged 13–17, so about 94.9% are adults. YouTube doesn't count viewers under 13.

Question 9

What percentage of SBS6's viewers are from the United States?

Accepted Answer

An estimated 11.0%, its number 2 country after the Netherlands.

Question 10

Is SBS6's audience international?

Accepted Answer

Yes. Its biggest country, the Netherlands, has an estimated 22.0% of viewers; the other 78.0% watch from elsewhere, led by the United States and Germany.

Question 11

How much of SBS6's audience is in high-paying countries?

Accepted Answer

At least 48.0% of viewers watch from the Netherlands, the United States, Germany, the United Kingdom, Australia and Canada, where advertisers pay the most per view. A bigger share there usually means a higher RPM.

Question 12

What is SBS6's RPM?

Accepted Answer

An estimated $4.81 per 1,000 long-form views, most likely between $1.86 and $9.54. Shorts earn differently and aren't included.

Question 13

Is SBS6's RPM high or low?

Accepted Answer

Medium. At an estimated $4.81 per 1,000 long-form views, SBS6's RPM is medium on Nexlev's scale: under $3 is low, $3 to $8 is medium and $8 or more is high.

Question 14

How accurate are these numbers?

Accepted Answer

They're estimates from Nexlev's audience model, based on SBS6's public channel information. Only SBS6's team can see the real figures in YouTube Studio.

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SBS6 audience FAQ

Who watches SBS6?

Is SBS6's audience mostly male or female?

How old are SBS6's viewers?

Where are SBS6's viewers from?

Predicting SBS6's audience

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Age and Gender

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SBS6 audience FAQ

Who watches SBS6?

Is SBS6's audience mostly male or female?

How old are SBS6's viewers?

Where are SBS6's viewers from?

Which country watches SBS6 the most?

What age group watches SBS6 the most?

Is SBS6's audience young or old?

How many of SBS6's viewers are under 18?

What percentage of SBS6's viewers are from the United States?

Is SBS6's audience international?

How much of SBS6's audience is in high-paying countries?

What is SBS6's RPM?

Is SBS6's RPM high or low?

How accurate are these numbers?